Watchdog forces agencies to change native ads; Football League seeks cup tie-up amid rebrand for digital age; Programmatic needs to empower the value of brand advertising

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Markets watchdog investigation forces agencies to change native ads 04 April 16, Sam Burne James Media agency Starcom Mediavest Group and content and native advertising business TAN Media have been told by a consumer watchdog to ensure paid endorsements that they arranged to appear for a client on... read more   Apple gives voice to autistic teen Dillan through technology 04 April 16, Ben Bold Apple is doing its bit to promote acceptance of people with autism, supporting Autism Acceptance Week and running a pair of YouTube films about the severely autistic Dillan, whose iPad has enabled him... read more   Football League seeks cup tie-up amid rebrand for digital age 04 April 16, Matthew Chapman The League Cup has long battled perceptions that it's the FA Cup's poor relation. Now, it faces a fight on a wider front, as digital media continues to step up its claims on brands' marketing budgets.   Advertising on dating app Happn: From NGOs to brand romance 04 April 16, Sandra Halliday The online dating explosion (1,400 apps and sites in the UK and rising) has created a new avenue for marketers to explore. Yet while dating app ad campaigns have so far proved the exception rather than... read more   Jason Statham plays every character in LG's new global campaign 01 April 16, Omar Oakes Action movie star Jason Statham appears as every single character featured in a new global ad campaign for LG Electronics.   If Amazon opens real-life stores, Dixons and others could be toast 04 April 16, Andrew Pemberton What is Amazon really good at? Operations? Marketing? asks Andrew Pemberton, director of Furthr.   Google North's Alex Blaikley joins iProspect Manchester 04 April 16, Gurjit Degun Alex Blaikley, the agency industry head at Google North, has joined iProspect Manchester in the newly created role of group head of clients.   The Marketing Mind podcast: Domino's head of digital Nick Dutch talks all things tech 04 April 16, Shona Ghosh Welcome to the Marketing Mind, a monthly podcast from Marketing's editorial team and powered by our partners Somethin' Else.   Amazon's food offering is about getting customers 'addicted' to Amazon Prime 04 April 16, Ben Bold Sebastian James, chief executive of Dixons Carphone warned supermarkets about Amazon's impending offensive on the food market, stressing that Amazon's unconcern with making a profit meant it posed a serious... read more   Why, and how, Brand Republic's content is being integrated into the new Campaign 04 April 16, Claire Beale and Adrian Barrick Brand Republic has been bringing you the stories shaping the marketing, advertising and media industries since 2001. On 9 May, BR will be passing the baton to its global sister title Campaign.     04 April 16 The Daily Poke: In the neighborhood Nike has opened 6 Community Stores across the US, that help them to just do good. All Community Stores have a target of hiring 80% of employees, aka store athletes, through local channels, and from a... read more   04 April 16 Programmatic needs to empower the value of brand advertising It's no secret that programmatic has taken the advertising industry by storm, but questions continue to be asked over its ability to deliver digital brand campaigns effectively, as was brought to light... read more   04 April 16 3 things CMOs should ask their brand marketing teams Marketers know that building and maintaining brand engagement is an important part of overall marketing success. However, understanding the true impact of branding efforts can be difficult. In fact... read more   01 April 16 April Fools 2016 round up: The best pranks on social media Happy April Fools Day. Keep your eyes peeled as brands are making the most of today's opportunity to pull pranks and jokes across social media on unsuspecting followers. There's plenty of... read more                   Housewares Brand & Product Manager - UK & Ireland   Competitive+ Benefits Russell Hobbs, Failsworth, Manchester, M35   Business Development Director   £100,000 + commission + benefits The Simmance Partnership, West London   Senior Creative and Strategic Partner   £75 - £90K + benefits Rare Selection, London (Central), London (Greater)   Business Director - Media Planning   £55000 - £65000 per annum + Agency Benefits Ultimate Asset, London   Project Manager   Competitive + Benefits RAPP, London   NCS Trust – Digital Marketing Manager   Competitive NCS C.I.C Trust, London (Central), London (Greater)   Assistant Brand Manager   £Highly Competitive basic + benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   Brand Manager   £Highly Competitive basic + bonus, car/car allowance & benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   In-house Biddable Executive   Competitive HomeAway, London (Central), London (Greater)   HomeAway-Director, Global Brand Media   Competitive HomeAway, London (Central), London (Greater)               See all jobs

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