E-cigarette brand Blu unveils global campaign, Foreign creatives launch networking group, Ad veteran Peter Marsh dies

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Campaign Daily Fix April 04, 2016

Latest news Blu unveils 'independent spirits' in global campaign Omar Oakes Blu, the e-cigarette maker, has launched its first global brand campaign since appointing The Corner to its ad account earlier this year. Foreign creatives launch networking group Omar Oakes Foreign creatives working in London agencies have created a new networking group to discuss work and develop their skills. Allen Brady & Marsh co-founder Peter Marsh dies Gurjit Degun Peter Marsh, a co-founder of Allen Brady & Marsh, the well-known ad agency during the 70s and 80s, has died. Jason Statham plays every character in LG's new global campaign Omar Oakes Action movie star Jason Statham appears as every single character featured in a new global ad campaign for LG Electronics. Polish public service ad imagines disabled firefighting crew James Swift A group of disabled firefighters attempt to tackle a blaze with slapstick results in a distinctive public service ad from Poland. Q&A: Alex Leikikh on a year as MullenLowe CEO, his surprising CSO hire and that damn octopus Douglas Quenqua James Fox, former Red Peak CEO, is joining his old Fallon buddy nearly one year into IPG's latest attempt at matchmaking Samsung was TV's most advertised brand by airtime last month Omar Oakes Samsung was the most advertised brand on British TV in terms of airtime last month. Markets watchdog investigation forces agencies to change native ads Sam Burne James Media agency Starcom Mediavest Group and content and native advertising business TAN Media have been told by a consumer watchdog to ensure paid endorsements that they arranged to appear for a client on websites are more clearly labelled as paid content in future. Global Radio chief Stephen Miron on making tough decisions and standing by them Stephen Miron Stephen Miron, who was previously managing director of The Mail on Sunday at DMGT, now leads Global - the business that owns Global Radio (the UK's biggest commercial radio company), Global TV and Global Entertainment. Here he shares his leadership lessons. Dairy Crest's Frylight picks Scorch London ahead of marketing push Omar Oakes Frylight, the cooking oil brand owned by Dairy Crest, has appointed Scorch London as its retained creative agency after a competitive pitch. Google North's Alex Blaikley joins iProspect Manchester Gurjit Degun Alex Blaikley, the agency industry head at Google North, has joined iProspect Manchester in the newly created role of group head of clients. The Work LG "Jason Statham commercial" by Energy BBDO Ever since Eddie Murphy starred in The Nutty Professor, getting an actor to play multiple roles (preferably both male and female, and very old and very young) has been treated as a shortcut to comedy success. TK Maxx "ridiculous possibilities - weekend bag" by Wieden & Kennedy London The second ad in TK Maxx's new campaign (which began in March) shows a man who bought a new weekend bag holding on for dear life to the back of a car as he hitches a lift to the seaside. HSBC "the descent" by Saatchi & Saatchi HSBC, the official sponsor of the World Rugby Seven Series rugby tournament, has released an online film for the Hong Kong leg of the competition. BBC "goodbye to a showbiz giant" by Rainey Kelly Campbell Roalfe/Y&R Rainey Kelly Campbell Roalfe/Y&R put together a touching tribute image for the BBC in the wake of the death of Ronnie Corbett. Trending April Fools' Day: this year's best and worst pranks by brands Staff We round up the best and worst brand pranks from April Fool's Day 2016. Advertising is on its knees - what an opportunity Tony Cullingham At Saatchi & Saatchi London on 24 March, Tony Cullingham, the leader of the Watford Advertising Course, gave a call-to-arms speech to his graduating students. Some people thought it was worth publishing. Campaign agreed. Comedy great Ronnie Corbett dies: remembering his hilarious ads Omar Oakes Ronnie Corbett, the veteran entertainer best known for The Two Ronnies, has died aged 85. The fight for talent: insights from MBA and Deltek  Presented by Brand Republic & Deltek As people connect with brands and consume media in a variety of ways, agencies face a host of fresh challenges. Tune into Brand Republic's webcast on 28 April at 3pm and discover how to stay ahead of the curve and find the right creative talent.        Campaign Jobs PROJECT MANAGER £25000 - £40000 per annum Live Recruitment, Leicestershire Campaign Manager Adobe Competitive Bodhi Resourcing, London (Greater) Senior Digital Marketing Consultant Paying up to £65,000 Bodhi Resourcing, London (Greater) Senior Campaign Solutions Analyst Paying up to £40,000 plus excellent benefits and bonus Bodhi Resourcing, London (Greater)

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