| Latest news | |  | | | | | Carat and Global Radio won the two big prizes at last night's Media Week Awards at Grosvenor House, which was attended by an impressive 1,300 guests. | | |  | | | | | Microsoft is preparing to launch its biggest period of sustained global marketing activity in its 37 year history, with a series of ads that will promote individual products and their ability to work together, according to a senior insider. | | |  | | | | | Starcom MediaVest Group poaches Arena's Pippa Glucklich while Karmarama hires Dan Hill, AKQA's Nike planning director, in this week's round-up of people moves across advertising, marketing, media and PR. | | |  | | | | | Twitter is planning to "significantly expand" the interest based targeting on its ad products, according to its chief executive Dick Costolo, who says that brands "must be authentic" to be successful on the platform. | | |  | | | | | Following LOCOG's big wins at the PRWeek Awards, Kate Magee caught up with Seb Coe, Jackie Brock-Doyle and Joanna Manning-Cooper to find out more about the London 2012's comms strategy success. | | |  | | | | | EasyJet is aiming to become the first low-cost airline to introduce mobile boarding passes as part of "re-engineering" its business to adapt to consumers' mobile adoption, according to marketing director Peter Duffy. | | |  | | | | | Employees across a business should be given the time, tools and resources to be "their own head of innovation," according to Nick Lansley, head of research and development at Tesco. | | |  | | | | | Rimmel London, the cosmetics brand, will be the first advertiser to use ITV's new synchronised ad format this weekend, when one of its digital ads appears on 'The X Factor' app at the same time as an ad is shown on ITV1. | | |  | | | | | Freesat, the satellite TV service, is rolling out a campaign that features a character who has had excessive plastic surgery, to illustrate the benefits of its new Free Time on-screen TV guide. | | |  | | | | | The world wide web is "subtly" shifting to revolve around consumer needs, while Microsoft wants to "change the dialogue" when it comes to using consumer data for advertising purposes, says Dave Coplin, chief envisioning officer at the software and te... | | |  | | | | | Brands' moves to open up data to customers, under pressure from the Government, will be greeted with "a shrug of the shoulders" by the average person, according to data journalist Simon Rogers. | | |  | | | | | Companies that will succeed are "agile, fast, work in real time and use data", according to Mark Howe, Google's sales chief, who said technology should be "there when you need it and get out of the way when you don't". | | | | | Opinion | |  | | | | | This week I met an agency CEO who'd been crowing, among other things, about how one of his agency's new campaigns had grown the client's business by over 20 per cent in a matter of months. Even with a performance-related fee, though, the CEO admitted... | | |  | | | | | Ahead of IAB Engage 2012 tomorrow, and what promises to be another timely digital romp, I've been asked to share my thoughts on the evolving world of internet advertising. | | |  | | | | | I used to think that the toughest PR job in the UK was comms director for British Airways, but BA - not to tempt fate - has been more stable of late. Now the job I wouldn't envy is PR chief at the BBC. | | |  | | | | | Unique is perhaps the best way to describe the Bond film franchise. As a UK-based series of productions, none can compare to the Bond movies' history, sexiness or global reach. Small wonder, then, that Heineken is one of the latest brands to fall und... | | | | | Intelligence | |  | | | | | Can utilising social media comments be a long-term ad strategy for brands, Jeremy Lee wonders. | | |  | | | | | Glossy-mag readers have caught up with the times, Simon Kippin says. | | | | | | | Latest jobs | | | | | |  | | |
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