| Latest news | |  | | | | | VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is proving to be "very, very compelling", according to chief executive Dick Costolo, and the service is set to expand "significantly" over the coming year. | | |  | | | | | Tesco has relaunched and simplified its YouTube channels as part of a wider strategy to produce a coherent and unified social media strategy. | | |  | | | | | Barclaycard is getting music fans to "voice their support" for artists nominated for the Mercury Music Prize, by turning their tweets into speech. | | |  | | | | | Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied upon a marketing strategy focusing on creating buzz around social media, supported by media agency UM, says Paul Evans. | | |  | | | | | EE has today unleashed the above-the-line activity of its estimated £100m 4G launch campaign, with ads dominating newspapers and appearing on every digital outdoor site in the UK. | | |  | | | | | Key brands and agencies will debate how to get the most out of the growing area of branded content at a panel event next Tuesday (6 November), hosted by The Huffington Post, in association with Campaign. | | |  | | | | | Steven Day, EE's chief of brand and communications, explains how its new logo represents its network as Marketing takes a tour of its flagship store in Oxford Street, freshly decked out in EE's turquoise, yellow and grey colours. | | |  | | | | | Moneysupermarket.com's marketing director David Osborne is leaving the business, and will be replaced by Tesco's brand communications director Kenny Jacobs. | | |  | | | | | Williams F1, the British Formula 1 team, has appointed Rufus Leonard to lead the transformation of its online presence. | | | | | | | Latest jobs | | | | | | Account Manager | | Recruiter Firebrand | | Salary Negotiable and depending on experience | | Location Hong Kong | | |  | | |
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