| Latest news | |  | | | | | Morrisons is ditching ex-England cricketer Andrew Flintoff and other celebrities from its ads, as it kicks off a 'mum-focused' strategy shift in time for Christmas. | | |  | | | | | Chicago Town is running a national press campaign for its new range of pizzas, featuring the strapline, "blown away by takeaway". | | |  | | | | | IKEA is shifting the focus of its marketing away from individual rooms and toward activities that take place in the home. | | |  | | | | | London & Partners' marketing and comms director Martine Ainsworth-Wells is moving on from the organisation after a corporate restructure. | | |  | | | | | Celebrity marketing: expensive to mount but a tried and tested way to gain consumer awareness and ensure ad effectiveness. Right? | | |  | | | | | The International Fur Trade Federation is running a $1m-plus advertising blitz in glossies including Vogue and GQ to promote its support of the global fur industry, claiming its advertising had "been too timid in the past." | | |  | | | | | Sony has overhauled its UK marketing operations, adopting a pan-European structure as part of plans to revitalise the business. | | |  | | | | | Subway plans to bolster its health credentials by launching branded, distance-running events across the UK. | | |  | | | | | We know that people in their 40s and 50s are no stereotypes. Smooth Radio's exclusive research gives insight into how they behave, what they want, how they might be identified and how brands can engage with them | | | | | Opinion | |  | | | | | When it comes to food and drink marketing there are a few house rules to consider if you want to avoid digital indigestion, writes Robert Goldsmith, managing partner, Spinnaker. | | |  | | | | | David Cameron can't be half-hearted if he wants to succeed on Twitter, writes Elliot Parkus, head of marketing and strategy, AdConnection. | | | | | Intelligence | |  | | | | | Young people in emerging markets are five times more optimistic about the future than those in developed markets, writes Sarah Quinn, marketing manager, On Device Research. | | |  | | | | | Its latest adspend forecast makes sobering reading, Alasdair Reid writes. | | | | | | | Latest jobs | | | Shopper Marketing Manager | | Recruiter Johnson & Johnson | | Salary Attractive salary + bonus + benefits | | Location Maidenhead, Berkshire | | | | |  | | |
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