Friday 12 October 2012

Campaign Daily Fix - RKCR/Y&R, Balloon Dog, Campaign Viral Chart, Yahoo, Goodfellas, John Webster, Betfred

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Latest News
RKCR/Y&R undergoes management rejig
by Anne Cassidy,
12 October 2012, 10:09AM
RKCR/Y&R undergoes management rejig
Rainey Kelly Campbell Roalfe/Y&R has reorganised its management team, with Alison Hoad, the agency's joint chief executive, returning her previous role of vice chairman.
The Mission Marketing Group acquires Balloon Dog for £3.2m
by Sara Kimberley,
12 October 2012, 10:35AM
The Mission Marketing Group acquires Balloon Dog for £3.2m
The Mission Marketing Group has acquired direct marketing agency, Balloon Dog for £3.2 million.
Campaign Viral Chart: Facebook debuts as social network reaches 1bn users
by Ben Hall,
11 October 2012, 04:45PM
Campaign Viral Chart: Facebook debuts as social network reaches 1bn users
Social network Facebook has entered the chart with its first ever "brand video", created by Wieden & Kennedy to celebrate reaching one billion members.
Yahoo encourages OMG! faces in latest campaign
by Sarah Shearman,
12 October 2012, 09:11AM
Yahoo encourages OMG! faces in latest campaign
Yahoo is encouraging the public to pull OMG! faces, as part of its debut UK integrated campaign to promote its celebrity gossip site omg! UK.
Goodfellas readies Superiore TV activity
by Nick Batten,
12 October 2012, 09:59AM
Goodfellas readies Superiore TV activity
Goodfellas is rolling out a TV campaign on Saturday aimed at adult diners who want a restaurant-quality pizza in the comfort of their own homes, as part of a £1m marketing push for its new Superiore range.
John Webster, the adman who made history
11 October 2012, 08:00AM
John Webster, the adman who made history
Chris Powell introduces an extract from a new book by Sarah Carter about the legendary creative and his most famous campaigns.
Betfred focuses on football with 'Now even better Fred' push
by Matthew Chapman,
12 October 2012, 10:46AM
Betfred focuses on football with 'Now even better Fred' push
Bookmaker Betfred.com is returning to TV with a 'Now even better Fred' campaign that will draw attention to its 'bigger and better' football proposition.
Latest Work
Facebook 'the things that connect us' by Wieden & Kennedy Portland
09 October 2012, 09:21AM
Facebook 'the things that connect us' by Wieden & Kennedy Portland
Facebook has released a global online spot directed by Alejandro Gonzalez Inarritu, as the company reaches an active user base of one billion.
Cow & Gate 'supergroup' by BETC London
08 October 2012, 03:33PM
Cow & Gate 'supergroup' by BETC London
Cow & Gate has launched an ad that it calls "category-defining".
Kellogg's Crunchy Nut 'dinosaur' by Leo Burnett London
08 October 2012, 02:56PM
Kellogg's Crunchy Nut 'dinosaur' by Leo Burnett London
The film Jurassic Park was the inspiration for new spot for Kellogg's Crunchy Nut, which is the second commercial from the "the trouble is they taste too good" campaign.
Bud Light 'very superstitious' by Translation
08 October 2012, 02:02PM
Bud Light 'very superstitious' by Translation
Bud Light has launched a US ad promoting its sponsorship of American football's NFL.
Mercedes-Benz '#youdrive' by AMV BBDO
08 October 2012, 12:27PM
Mercedes-Benz '#youdrive' by AMV BBDO
Mercedes-Benz has handed over the storyline for its latest series of ads to Twitter users.
Also in the News
Ed Feast hired as group account director at All Response Media
by Nick Batten, 12 October 2012, 09:18AM
Why you need to find your brand's social-media voice
by Gordon MacMillan, 12 October 2012, 11:00AM
UM London scoops top prizes at PPA Advertising Awards
by Nick Batten, 12 October 2012, 10:32AM
Times titles to publish corporate sales to boost ABC figures
by Ben Bold, 12 October 2012, 09:30AM
Blogs
Ines Nadal These are pinteresting times
Ines Nadal, 12 October 2012, 8:10AM
Lolly and Nat An Invitation to Memory lane, E2
Lolly and Nat, 10 October 2012, 2:10PM
Tara Beard-Knowland Bottling Bond
Tara Beard-Knowland, 10 October 2012, 8:10AM
ianmillner Has Hornby missed a stop?
ianmillner, 09 October 2012, 1:10PM
Dave Trott EVERYTHING OLD IS NEW AGAIN
Dave Trott, 09 October 2012, 8:10AM
Jonathan Akwue Ginger Pigs, Talking Dogs and Blue Sky Thinking
Jonathan Akwue, 09 October 2012, 6:10AM
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