The Wall > Death of print edges closer as Newsweek axed and Guardian's future in spotlight

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list What brands need to know about the new global pages on Facebook 19 October 2012, 12:25PM Tweet Share Brands that have an international presence just got a major and long awaited boost, courtesy of Facebook who recently announced the roll out of one global identity, localised per market. Facebook’s own Marketing page as seen above, has had this structure for many months – we’ve known it’s been coming but yesterday it was finally announced to the masses. Death of print edges closer as Newsweek axed and Guardian's future in spotlight 19 October 2012, 11:48AM Tweet Share A big week in the story of ‘Print is Dead’ as Tina Brown axed Newsweek, signalling its online only future, and more speculation about the future of The Guardian in print. Facebook doesn't sell products directly but is it really better than sex? 19 October 2012, 9:30AM Tweet Share Every week there is a new survey which disproves one theory on social media while throwing up another. In the last couple of weeks two have revealed that facebook doesn't lead to on line sales, email is much more effective and another that facebook followers prefer social media updates to sex (they're clearly doing it wrong.....). For brands community managers are key to targeting mums 19 October 2012, 8:52AM Tweet Share In the past, many marketing communications directed at mums have been misguided, depicting idyllic situations and outcomes that often don't resonate with the target audience and its aspirations. In some cases, the perception still seems to be that mums are living the dream, or at least wish to, with a spotless kitchen and 2.4 children. In the dark art of Facebook it is still content that counts 18 October 2012, 11:19AM Tweet Share Since Facebook announced changes to its Edgerank Algorithm last month, cries of plummeting Facebook Reach have sprung up across the industry, with some claiming their Reach figures have fallen by as much as 50%. The dark art of Facebook's Algorithm determines what type of content is shown in a user's news feed. The recent change means this now puts more emphasis than ever on the volume of engagement each post receives - if fans aren't engaging with your content, eventually they may stop seeing it altogether. As many as 22% of companies have no social media strategy 18 October 2012, 11:09AM Tweet Share It may seems staggering that in the digital, social age companies feel they can communicate effectively without using social media, but that is the case according to the latest Grayling Pulse survey. Faking Felix Baumgartner a great Twitter lesson in checking the facts 18 October 2012, 9:58AM Tweet Share A really good Slideshare here from Ultra Social UK founder @suellewellyn on why it pays to check who exactly it is you’re retweeting when a major news story breaks. There is a growing possibility that it is not who you think as spammers and parody accounts take to social media in increasingly large numbers. Condé Nast expects digital to generate 30% of total revenue in 2014 17 October 2012, 1:35PM Tweet Share Luxury brands are arriving fashionably late to the digital ecosystem, and high-end publisher Condé Nast hopes they will propel digital spend to 30% of total revenues within the next 18 months, says digital leader Jamie Jouning. Divorce comes to SEO 17 October 2012, 11:21AM Tweet Share Last night Google launched a new tool and stressed that only experts should use it. The link disavow tool allows webmasters and brands to divorce themselves from pesky low quality inbound links that will not simply go away. Mail and Telegraph get most online shares through Pinterest, Guardian has most followers 17 October 2012, 8:28AM Tweet Share The Daily Mail and Telegraph websites are the early winners in the race to get people sharing their content on Pinterest while the Guardian has attracted the most followers to its official Pinterest page. Latest jobs SENIOR PROJECT MANAGER - LONDON - £60-65k Recruiter Digital Gurus Salary £60000 - £65000 per annum Location London Business Development Exec/Manager - Display, Video, RTB Recruiter Digital Gurus Salary £27000 - £35000 per annum + Commission Location London Social Media Manager -leading media agency! 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