Thursday, 18 October 2012

Campaign Daily Fix - Gap, IPA Bellwether, Bacardi, Bodyform, The Red Brick Road, Carat, Viacom International Media Networks, Fabula

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Latest News
Gap reviews international creative and media
by Jeremy Lee,
18 October 2012, 08:00AM
Gap reviews international creative and media
Gap, the high-street clothing retailer, has approached agencies about its international advertising and media accounts.
IPA's Bellwether reveals waning confidence
by Katherine Levy,
18 October 2012, 08:00AM
IPA's Bellwether reveals waning confidence
IPA research has revealed that marketing spend has been revised downwards for a second successive quarter and that marketing executives are less confident in their companies' prospects for the first time this year.
Bacardi brand Dewar's kicks off global contest
by Jeremy Lee,
18 October 2012, 08:00AM
Bacardi brand Dewar's kicks off global contest
Dewar's, the premium blended Scotch whisky brand owned by Bacardi-Martini, has put its global advertising account up for review.
SCA calls global Bodyform pitch
by Sara Kimberley,
18 October 2012, 08:00AM
SCA calls global Bodyform pitch
In the week that Bodyform scored a PR hit with a spoof ad on its Facebook page, its parent company, SCA Hygiene, has called a review of the feminine hygiene brand's global advertising account.
The Red Brick Road in ownership rethink
by Sara Kimberley,
18 October 2012, 10:00AM
The Red Brick Road in ownership rethink
The Red Brick Road's remaining founders are in talks over its future ownership after changes to the shape of the independent shop's management team.
Carat promotes MD Tracy De Groose to CEO
by Katherine Levy,
18 October 2012, 09:55AM
Carat promotes MD Tracy De Groose to CEO
Carat has promoted its managing director, Tracy De Groose, to the new role of chief executive.
Viacom International Media Networks calls digital review
by Sara Kimberley,
18 October 2012, 10:30AM
Viacom International Media Networks calls digital review
Viacom International Media Networks is seeking an agency to handle its digital account across major markets.
Fabula nets £10m William Hill sports creative
by Anne Cassidy,
18 October 2012, 10:40AM
Fabula nets £10m William Hill sports creative
William Hill has split its £14 million UK advertising account, appointing the start-up Fabula to handle the sports-betting side of the business.
Latest Work
Private View: Walter Campbell and Dylan Collard
18 October 2012, 08:00AM
Private View: Walter Campbell and Dylan Collard
With work from Guinness, Baileys, Costa, RAF, British Red Cross and The Sunday Times.
E.ON 'kettle' by DLKW Lowe
17 October 2012, 03:36PM
E.ON 'kettle' by DLKW Lowe
The energy provider E.ON has released a spot, created by DLKW Lowe, that shows how a household electrical appliance - in this case,a kettle - can bring people together.
Argos 'Toy Exchange' by CHI & Partners
17 October 2012, 03:01PM
Argos 'Toy Exchange' by CHI & Partners
CHI & Partners has created a campaign to promote the Argos Toy Exchange, a new initiative by the retailer and Barnardo's.
Adcolor Awards 'color' by TBWA\Chiat\Day New York
17 October 2012, 02:38PM
Adcolor Awards 'color' by TBWA\Chiat\Day New York
TBWA\Chiat\Day New York has created a film to promote the Adcolor Awards in the US.
HP Sauce 'HP Sauce of manliness' by M&C Saatchi
17 October 2012, 02:20PM
HP Sauce 'HP Sauce of manliness' by M&C Saatchi
HP Sauce has released it first TV ad in five years with a tongue-in-cheek campaign that targets men.
Also in the News
New business leagues (19 October 2012)
18 October 2012, 11:30AM
Total yoghurt seeks ad agency
by Anne Cassidy, 18 October 2012, 10:30AM
CHI & Partners nets Adopt A Better Way
by Anne Cassidy, 18 October 2012, 10:50AM
UM London picks up Wellness Foods
by Maisie McCabe, 18 October 2012, 10:55AM
Promotion: Campaign's Media Awards

Campaign's Media Awards have established themselves as the most prestigious event in the media calendar. This year's event will be held on 21.11.2012 at the London Hilton Park Lane.here
 
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Dave Trott THE REAL POINT OF AWARDS
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Andy Nairn Accentuating the positive
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