Thursday 11 October 2012

The Wall > 02 shows how you do great customer service on Twitter (street style)

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Will 4G be the next gear-change for The Guardian?
11 October 2012, 11:32AM

Is 4G where the future lies for The GuardianI attended the Guardian Media Network's Future of Digital Media event this week to hear the views of three Guardian thought-leaders – Andrew Miller, CEO, Dan Sabbagh, Head of Media and Technology and Anthony Sullivan, Group Product Manager.

British Party conference season breaks Twitter records with one million tweets
11 October 2012, 10:39AM

Now on Twitter @david_cameron and his Sam Cam momentParty political conference season has dominated UK Twitter over the last few weeks.

Followers have keenly Tweeted key quotes and messages while following the conference debates on television, while delegates shared comments and pictures from the fringe events and speeches that they attended.

02 shows how you do great customer service on Twitter (street style)
11 October 2012, 8:23AM

A brilliant piece of Twitter customer service from 02 here. It is a brand that has shown how to be consistently good no matter the circumstances or the type of language used when it comes to social media.

Twitter launches new BlackBerry app, updates TweetDeck and acquires video start-up
11 October 2012, 8:02AM

Twitter launches new Blackberry app and buys video start-up VineSometimes owning a Blackberry can make you feel like a second class smartphone citizen. While the rest of the world (okay, Android and Apple) whiz along with their new apps there is not a great deal happening in the Blackberry App store.

Brands need to make websites more social to increase purchase [infographic]
10 October 2012, 3:02PM

High Street shoppers are looking for social recommendationsWhile social media is booming one area that is not is social commerce. It is struggling to take off and this study and infographic from media agency MPG Media Contacts and Lightspeed Research points to the lack of social media included on ecommerce sites.

Social Media Newsgathering Tips for journalists (and others)
10 October 2012, 2:34PM

Journalists and the best social media tips and tools they useA good addition here to the tips for journalists using social media file from the Wall Street Journal.

Social media and journalism have developed a symbiotic relationship evidenced as we reported recently by a study showing many UK journalists say they "can't work without social media. It is only some on the fringes who continue to argue that social media destroying good journalism. That is simply not true.

Search spend is slowing, but paid search remains key to digital marketing strategy
10 October 2012, 11:53AM

Search spend is slowing by Paid Search remains crucial to digital marketingForrester recently released a forecast that people in the search industry may find a little disquieting. These gods of digital marketing research are predicting that year-on-year growth in paid search is set to slow to 19% in the current year. This is compared to 31% for last year and 24% between 2009 and 2010.

10 Twitter Tips for David Cameron #CPC12
10 October 2012, 9:53AM

David Cameron makes his key note speech at #CPC12As David Cameron gives his speech today at the Conservative Party Conference it comes during his first week on Twitter.

The PM has been off to a flying start quickly hitting 100,000 followers and showing us he can use a hashtag or two and attach plenty of images.

Lord Sugar talks social media and his Twitter rivalry with Piers Morgan [video]
09 October 2012, 2:39PM

Lord Sugar: discusses advertising and the media at NabsSpeaking at an advertising event hosted by Nabs last week, Lord Sugar (@lord_sugar) took questions from the 500 strong audience via a live Twitter wall.

When asked about his thoughts on how social media shapes consumer habits, as well as his love/hate twitter relationship with his big Twitter rival Piers Morgan, Lord Sugar responded by calling him a "twat".

Girls Aloud are back with cryptic website and new Twitter accounts
09 October 2012, 12:00PM

Girls Aloud playing live in 2008 and now they are back and on TwitterNever mind Boris Johnson, David Cameron and Conservative Party Conference, the big news flying around the social web today is the return of girl band Girls Aloud.

Formed as part of Simon Cowell’s one off battle of the sexes “Popstars – The Rivals”, the five piece had been on sabbatical, with members releasing their own material, and Cheryl Cole featuring on Cowell’s X-Factor.

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