Marketing Daily - Red Bull Stratos skydive from the edge of space smashes YouTube records; plus the Post Office, Microsoft, Boden, and HP Sauce

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View in web browser View text-only version   Breaking news from Marketing October 2012   Latest News   Red Bull Stratos skydive smashes YouTube records Sarah Shearman, 15 October 2012   Red Bull Stratos, the event behind Felix Baumgartner's skydive from the edge...     Nestlé sends KitKat into space for Felix Baumgartner Matthew Chapman, 15 October 2012   Nestlé sent a KitKat into space this weekend in order to show...     Post Office campaign highlights scope of services Sarah Shearman, 15 October 2012   The Post Office is rolling out a major advertising push to reposition...     Microsoft unveils iTunes rival Xbox Music Sarah Shearman, 15 October 2012   Microsoft is taking on Apple's iTunes and Amazon's Cloud Player with the...     Boden's use of supermodel sparks Middle England fury Ben Bold, 15 October 2012   Boden, the middle-class fashion brand, has enraged "Bodenista" mothers over its decision...     DfT temporarily hands West Coast Mainline to Richard Branson Loulla-Mae Eleftheriou-Smith, 15 October 2012   The government has asked Richard Branson's Virgin Trains to continue operating the...     Athletes should reap maximum endorsements, says former Olympian John Reynolds, 15 October 2012   Olympians should reap in as many commercial endorsements as they can, while...       Also in the News   HP Sauce launches first TV ad in five years Sara Kimberley, 15 October 2012   Scottish Power pushes sponsorship of C4 cancer fundraiser Matthew Chapman, 15 October 2012   Laithwaite's Wine targets Classic FM audience in six-figure partnership Loulla-Mae Eleftheriou-Smith, 15 October 2012       Blogs     Why is it so hard for big businesses to create successful new brands? Jeremy Davies   Tweet The launch of Alpen Porridge underlines the status of hot cereal as the most vibrant part of the cereal...     Helen Edwards: Why the ‘b-word’ spells bad times for brands Helen Edwards   You know your brand is in trouble when journalists are unable to mention it without inserting the qualifier ‘beleaguered’. Such...     Could Morrisons be the new sponsor of the Football League? John Reynolds   Tweet The news that Npower is ending its three-year sponsorship of the Football League will come as little surprise to...     Does advertising self regulation need more teeth? Jeremy Stern   Tweet The excellent job that the ASA does in self-regulating the UK marketing industry is to be celebrated, however I...     Why Cancer Research UK’s death threat is wrong Chris Barraclough   Last week, I received a letter from ‘cancer’. Written in the first person. This is some of what cancer...             Whitepapers     Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)   Staying on top of the latest search, social and mobile innovations will ...     The Red Cross Goes Mobile: Transforming The Mobile User Experience (Webcast)   Over the last year, the number of people visiting the British Red Cross ...     Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)   - With so many customer touchpoints online, understand where to start in...     1700 Global Chief Marketing Officers Identify 2012's Biggest Challenges and How to Overcome Them (Expert Reports)   In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...     Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)   The London 2012 Olympic Games have come and gone and it’s time to ...         Brand Manager, Brand Recruitment £35000 - £45000 per annum + plus fully expensed car and benefits, Huntingdon Digital Marketing Manager, Jarlett de Grouchy £65000 - £72000 per annum + 40% BONUS, West London Creative Executive, Penguin UK Competitive salary, Based London Brand Director - Online, Michael Page Digital £80000 to £95000 per annum, London Customer Engagement Manager, Michael Page Digital £40000 to £45000 per annum, Guildford Senior Account Manager, Michael Page Agency £30000 to £35000 per annum, Leeds Senior Account Executive, Michael Page Agency £18000 to £22000 per annum, Leeds SEO Account Manager, Major Players £33000 per annum + benefits, London Senior Account Manager, Direct Experience £26000 - £30000 per annum, Cheltenham Experienced Product Managers, EMR £45000 per annum, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ▼  October (147) The Wall > How social media reacted to the $4bn St... 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