Digital AM - IAB Engage, WPP, Google, email marketing, The7stars

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news IAB Engage: Brands 'must be authentic' for Twitter success, says CEO by Sarah Shearman 25 October 2012, 11:15AM Twitter is planning to "significantly expand" the interest based targeting on its ad products, according to its chief executive Dick Costolo, who says that brands "must be authentic" to be successful on the platform. IAB Engage: Be 'agile, fast, work in real time and use data', says Google's Mark Howe by Maisie McCabe 25 October 2012, 11:35AM Companies that will succeed are "agile, fast, work in real time and use data", according to Mark Howe, Google's sales chief, who said technology should be "there when you need it and get out of the way when you don't". IAB Engage: What does a data journalist make of brands releasing customer data? by Daniel Farey-Jones 25 October 2012, 12:12PM Brands' moves to open up data to customers, under pressure from the Government, will be greeted with "a shrug of the shoulders" by the average person, according to data journalist Simon Rogers. IAB Engage: One third of UK businesses not confident in social by Sarah Shearman 25 October 2012, 09:45AM More than half of UK organisations have adapted their business strategies to become more social, although one third are not confident using it, according to new research by the Internet Advertising Bureau and LBi. UK growth fails to stem downgrading of full-year forecasts at WPP by John Reynolds 25 October 2012, 09:18AM WPP has been forced to downgrade its full-year forecasts, despite reporting UK revenues ahead of expectation, which were up 4.7% on the year to £311m in the third quarter, helped by the performance of its advertising and public relations businesses. Google sees itself as 'special effects shop' and not a creative shop by John Reynolds 25 October 2012, 10:50AM Google has no ambitions to be a "creative shop", but sees itself as a "special effects shop", facilitating brand campaigns, according to a senior executive from the search giant. Email marketing approval ratings hit all time high, claims research by Matthew Chapman 25 October 2012, 10:16AM Approval ratings for email marketing have hit an all time high as the number of people signing up to emails from at least 10 brands continues to increase, according to research from the Direct Marketing Association (DMA). The7stars lands Komixx's £1.5m media business by Nick Batten 25 October 2012, 11:11AM The 7stars has been appointed to handle the £1.5m media planning and buying account for family entertainment media company Komixx Entertainment and to plan a "seven-figure" campaign for 2013. Adobe marketer explains 'provocative' campaign by Sarah Shearman 25 October 2012, 08:55AM "Marketing is not BS" and it is "time to dispel this myth", according to Emma Chalwin, director for brand marketing at Adobe EMEA. Also in the news Facebook reveals mobile revenues of $150m by Sarah Shearman, 24 October 2012, 09:30AM Claire Beale: If only all CEOs were a bit more like Steve Jobs by Claire Beale, 25 October 2012, 10:35AM Comment: Dave Katz on digital by Dave Katz, 24 October 2012, 02:50PM From the blogs You can cut your way to greatness Andy Nairn 25 October 2012, 9:28AM BBC's Unsafe Sex in the City - you can't script stuff like this. Chris Arnold 25 October 2012, 12:27AM Happiness Matters: Why Happy Marketers are More Motivated Brand Learning 24 October 2012, 5:11PM Indonesian Social Media Marketing : Still a Bumpy Road for Brand Owners. Heng Aw, Worldwide Partners Inc 24 October 2012, 5:00PM Webistore Greg Taylor 24 October 2012, 9:42AM Latest Blog Entries You can cut your way to greatness Andy Nairn, 25 October 2012 BBC's Unsafe Sex in the City - you can't script stuff like this. Chris Arnold, 25 October 2012 Happiness Matters: Why Happy Marketers are More Motivated Brand Learning, 24 October 2012 Indonesian Social Media Marketing : Still a Bumpy Road for Brand Owners. Heng Aw, Worldwide Partners Inc, 24 October 2012 Webistore Greg Taylor, 24 October 2012 Living with Will.i.am on Silicon Roundabout Lindsey Clay, 24 October 2012 Latest jobs Digital Project Manager - Video agency - Central London - £40k Recruiter Digital Gurus Salary £35000 - £40000 per annum Location London Advertising Sales Manager - Financial Publishing Recruiter Media Marketing Communications Asia Salary Location Hong Kong Digital Marcom Manager - Telecommunications (Ref: DMM-T/LR251012) Recruiter Charterhouse Partnership Salary Attractive Location Hong Kong Client Services Director Recruiter Salt Salary £60000 - £70000 per annum + 20k+ bonus Location London Senior Marketing Manager - Telecommunications (Ref: SMM-T/LR251012) Recruiter Charterhouse Partnership Salary Attractive Location Hong Kong Asia Sales Manager - Private Banking Recruiter Media Marketing Communications Asia Salary Location Hong Kong BR Insight Transforming The Mobile User Experience (Webcast) Over the last year, the number of people visiting the British Red Cross ... 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