Friday 19 October 2012

Campaign Daily Fix - MTV, MediaCom, CoppaFeel, Campaign Viral Chart, ITV, Kings of Comedy, Gu

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Latest News
MPs slam 'patronising' MTV show and demand share of ad profits go to Valley charity
by Sara Kimberley,
19 October 2012, 12:05PM
MPs slam 'patronising' MTV show and demand share of ad profits go to Valley charity
David Miliband MP is among a number of MPs that have signed an open letter to MTV lambasting its "flagrant disregard" of people in its reality TV shows and urging the broadcaster to share 5% of its advertising profit from 'The Valleys', the new Welsh...
MediaCom makes four board appointments
by Katherine Levy,
19 October 2012, 12:10PM
MediaCom makes four board appointments
MediaCom has promoted four members of staff to its managing partner board including Phil Hall, the agency's joint head of investment, trading.
Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad
by Loulla-Mae Eleftheriou-Smith,
19 October 2012, 01:04PM
Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad
Archibald Ingall Stretton has recruited 'Gavin and Stacey' star Mathew Horne in a new campaign that instructs cinema goers to give their "boobs" some attention for breast cancer charity CoppaFeel.
Campaign Viral Chart: Brad Pitt's perfume spot overpowered by Red Bull skydive
by Ben Hall,
19 October 2012, 08:30AM
Campaign Viral Chart: Brad Pitt's perfume spot overpowered by Red Bull skydive
Brad Pitt's appearance for Chanel No5 debuted at number three, but it was Felix Baumgartner's Red Bull-sponsored daredevil skydive from space that stole the show in this week's most shared ads.
Andy Bagnall to leave ITV
by Maisie McCabe,
19 October 2012, 09:16AM
Andy Bagnall to leave ITV
Andy Bagnall, the director of business development at ITV, is leaving the broadcaster next year after 35 years' service with the company in its various iterations.
Kings of comedy
18 October 2012, 08:00AM
Kings of comedy
What's the recipe for a funny ad? The creatives behind some of the most humorous TV and cinema campaigns share their craft and select their five favourite comedy ads created by other people.
Gu appoints Iris as first-ever brand activation agency
by John Reynolds,
19 October 2012, 10:32AM
Gu appoints Iris as first-ever brand activation agency
Gu, the premium desert brand, has appointed Iris as its first-ever brand activation agency, after it won a competitive pitch, thought to be against RPM and Brave.
Latest Work
Gü 'Gü Chocolate Cookbook' by Publicis Chemistry
18 October 2012, 11:01AM
Gü 'Gü Chocolate Cookbook' by Publicis Chemistry
Publicis Chemistry has created a digital campaign to support the launch of a chocolate cookbook by the dessert company Gü.
Dell 'outcomes' by Y&R New York
18 October 2012, 10:33AM
Dell 'outcomes' by Y&R New York
Y&R New York has created a series of spots for Dell directed by Filip Tellander.
Honda 'do more new' by Mcgarrybowen London
17 October 2012, 12:44PM
Honda 'do more new' by Mcgarrybowen London
A new campaign launching the fourth-generation CR-V across Europe is the first work for Honda by Mcgarrybowen London since winning the assignment in July.
Chanel No 5 'journey' by in-house
17 October 2012, 12:26PM
Chanel No 5 'journey' by in-house
Brad Pitt stars in a new spot for Chanel No 5.
TomTom 'robot' by Khanna\Reidinga Amsterdam
17 October 2012, 11:12AM
TomTom 'robot' by Khanna\Reidinga Amsterdam
The Amsterdam-based agency Khanna\Reidinga has created an online film for TomTom to announce the arrival of the navigation tool on the Android OS.
Also in the News
Stork returns to TV with first new product for 20 years
by Loulla-Mae Eleftheriou-Smith, 19 October 2012, 12:25PM
MediaCom picks up Arriva media business
by Mark Banham, 19 October 2012, 11:57AM
Channel 4 launches Irish ad feed for More4
by Maisie McCabe, 19 October 2012, 11:25AM
Google's profits fall 20% to $2.18bn
by Sarah Shearman, 19 October 2012, 09:19AM
Promotion: Campaign's Media Awards

Campaign's Media Awards have established themselves as the most prestigious event in the media calendar. This year's event will be held on 21.11.2012 at the London Hilton Park Lane.here
 
Blogs
Luke Morris The night Lord Sugar, “the ad man’s nightmare”, came face-to-face with the NABS community
Luke Morris, 16 October 2012, 4:10PM
Luke Morris NABS Speed Networking â€" Tuesday 9th October 2012
Luke Morris, 16 October 2012, 3:10PM
Dave Trott THE REAL POINT OF AWARDS
Dave Trott, 16 October 2012, 8:10AM
Andy Nairn Accentuating the positive
Andy Nairn, 15 October 2012, 12:10PM
Ines Nadal These are pinteresting times
Ines Nadal, 12 October 2012, 8:10AM
Lolly and Nat Come to Memory lane, E2
Lolly and Nat, 10 October 2012, 2:10PM
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