Data & Direct Bulletin from Brand Republic - IAB Engage, email marketing, O2, EDF, Littlewoods

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news IAB Engage: What does a data journalist make of brands releasing customer data? by Daniel Farey-Jones 25 October 2012, 12:12PM Brands' moves to open up data to customers, under pressure from the Government, will be greeted with "a shrug of the shoulders" by the average person, according to data journalist Simon Rogers. Email marketing approval ratings hit all time high, claims research by Matthew Chapman 25 October 2012, 10:16AM Approval ratings for email marketing have hit an all time high as the number of people signing up to emails from at least 10 brands continues to increase, according to research from the Direct Marketing Association (DMA). O2 to launch major mobile data initiative in 2013 by Noelle McElhatton and Sarah Shearman 24 October 2012, 09:36AM O2 is to launch a service next year allowing customers access to their mobile data, in a "win-win" move that will allow for better targeting of deals to O2 customers, and form the mobile brand's response to the Government's open data access initiativ... Wunderman scoops EDF Energy direct account by Jeremy Lee 25 October 2012, 08:00AM Wunderman has won the direct marketing account for EDF Energy after an 11-month pitch process. Littlewoods to mount live Facebook TV gadget show by Matthew Chapman 23 October 2012, 10:41AM Littlewoods is to air a live TV show about technology Christmas gift ideas on Facebook, complete with four ad breaks showcasing products from the Littlewoods.com range. Think BR: From gut instinct and guesswork towards rational marketing by Glenn Granger 24 October 2012, 08:00AM A move towards objective data-informed marketing will be worth millions, writes Glenn Granger, chief executive officer, marketingQED. A holy grail for digital ads? by Alasdair Reid 25 October 2012, 08:00AM Does Nielsen's online ratings service justify the hype, Alasdair Reid asks. Latest jobs Category Lead Buyer Recruiter Autobar Group Limted Salary Negotiable Location West London Healthcare Account Director / Associate - Incredible Award Winning Branding Consultancy Recruiter Hanson Search Salary Up to £60,000 Location London Creative Director, Publishing & Content Recruiter Blue Skies Marketing Recruitment Salary £70000 to £80000 per annum Location London Account Director Recruiter Periscope Recruitment LLP Salary £48000.00 - £55000.00 per annum + benefits Location London Account Director - Healthcare Recruiter Bray Leino Salary to £45k, (depending on experience) + company car Location Filleigh, North Devon Senior Account Director / Associate Director / consumer pr / £60k + / London Recruiter Workfish Salary £55-70k doe Location London BR Insight Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast) Staying on top of the latest search, social and mobile innovations will ... Transforming The Mobile User Experience (Webcast) Over the last year, the number of people visiting the British Red Cross ... Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast) - With so many customer touchpoints online, understand where to start in... Mastering Digital Advertising: How to boost your bottom line (Expert Reports) In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i... Algorithms and Optimization for Search Engine Marketing (Expert Reports) Using portfolio optimization to achieve optimal performance of a search ... 1700 Global Chief Marketing Officers Identify 2012's Biggest Challenges and How to Overcome Them (Expert Reports) In a recent IBM study with 1700 Chief Marketing Officers, the four bigge... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders