| Latest news | |  | | | | | Littlewoods is launching a £4.2m Christmas campaign starring Santa Claus, a year after the retailer suffered a social-media backlash to its TV ad that implied the festive figure did not exist. | | |  | | | | | Adam & Eve and Manning Gottlieb OMD scooped the Grand Prix at the IPA Effectiveness Awards 2012 for John Lewis, while Abbott Mead Vickers/BBDO was named Effectiveness Company of the Year. | | |  | | | | | Diageo is attempting to transform its marketing creativity through an ambitious global drive called 'Shooting for 10'. | | |  | | | | | EE has unveiled details of a multimillion-pound ad campaign, starring Hollywood actor Kevin Bacon, to promote the roll-out of its 4G service. | | |  | | | | | Apple is parting company with retail boss John Browett only seven months after awarding him a £36m "golden hello" package, while iOS software chief Scott Forstall is leaving for reportedly not signing an apology letter over the Maps fiasco. | | |  | | | | | VIDEO: The TV and internet industries are "working together much more closely," says Tess Alps, executive chairman of commercial TV advertising trade body Thinkbox. | | |  | | | | | Tesco has axed New Covent Garden Soup Co from its shelves, 12 months after the supermarket launched its own chilled soup. | | |  | | | | | VIDEO: Following the launch of Windows 8 and the re-branding of Microsoft, Dave Coplin, chief envisioning officer of its UK business said "for the first time, we're seeing the breadth of Microsoft really come to bear". | | |  | | | | | Missed some key industry developments? Get up to speed with our recap of the most-read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall. | | | | | Opinion | |  | | | | | Celebrity culture is not dead, but there's a change in the type of celebrities that brands will align themselves to, asks Paul Porter, executive planning director, MARS\Y&R. | | |  | | | | | Not all content is king. A lot of it is just content - bytes and bytes of it, writes Richard Whittle, head of content and media, iProspect. | | | | | Intelligence | |  | | | | | New data helps explain the FMCG sector's changing attitude towards online adspend, writes Ashley Underwood, Ashley Underwood, strategy manager TGI & Custom, Kantar Media. | | |  | | | | | Can utilising social media comments be a long-term ad strategy for brands, Jeremy Lee wonders. | | | | | | | Latest jobs | | | PR Account Manager | | Recruiter Brand Recruitment | | Salary £27000 - £35000 per annum | | Location Leicestershire | | | | |  | | |
No comments:
Post a Comment