Thursday 25 October 2012

Breaking news from Brand Republic - Campaign Big Awards, Avis, WPP, Huggies, EDF

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Latest news
Adam&Eve/DDB, BBH and CHI shine at Big Awards
Adam&Eve/DDB, BBH and CHI shine at Big Awards
by Campaign
25 October 2012, 08:00AM
Adam & Eve/DDB, Bartle Bogle Hegarty and CHI & Partners each bagged two coveted gold awards at the Campaign Big Awards last night.
Avis kicks off £15m pan-Euro ad review
Avis kicks off £15m pan-Euro ad review
by Anne Cassidy
25 October 2012, 08:00AM
Avis Budget Group, the car-rental company, is reviewing its estimated £15 million pan-European advertising account.
UK growth fails to stem downgrading of full-year forecasts at WPP
UK growth fails to stem downgrading of full-year forecasts at WPP
by John Reynolds
25 October 2012, 09:18AM
WPP has been forced to downgrade its full-year forecasts, despite reporting UK revenues ahead of expectation, which were up 4.7% on the year to £311m in the third quarter, helped by the performance of its advertising and public relations businesses.
Huggies brand axed after failing to 'command loyalty' among consumers
Huggies brand axed after failing to 'command loyalty' among consumers
by Loulla-Mae Eleftheriou-Smith
25 October 2012, 09:30AM
Kimberly Clark is dropping its nappy brand Huggies from the UK and Europe, threatening up to 1,500 jobs in a major strategic rethink by the FMCG company.
Wunderman scoops EDF Energy direct account
Wunderman scoops EDF Energy direct account
by Jeremy Lee
25 October 2012, 08:00AM
Wunderman has won the direct marketing account for EDF Energy after an 11-month pitch process.
Pharma group Merck calls £100m international media review
Pharma group Merck calls £100m international media review
by Katherine Levy
25 October 2012, 08:00AM
Merck, the global healthcare company, is set to review its estimated £100 million international media business.
BBC Worldwide to launch biggest campaign reminding people of Olympic 'joy'
BBC Worldwide to launch biggest campaign reminding people of Olympic 'joy'
by Matthew Chapman
24 October 2012, 02:07PM
BBC Worldwide, the commercial arm of the corporation, is running its biggest ever home entertainment campaign, to promote the BBC's role in creating public feelings of "joy" during the Olympics.
Adobe marketer explains 'provocative' campaign
Adobe marketer explains 'provocative' campaign
by Sarah Shearman
25 October 2012, 08:55AM
"Marketing is not BS" and it is "time to dispel this myth", according to Emma Chalwin, director for brand marketing at Adobe EMEA.
Cindy Gallop tells adland:
Cindy Gallop tells adland: "Blow yourselves up and start again"
by Arif Durrani
24 October 2012, 12:15PM
Advertising agencies need to "blow themselves up and start again" in order to make themselves relevant to the new world order and safeguard their future, according to former industry leader and entrepreneur, Cindy Gallop.
Carat and MEC fight to deliver knockout new-business blow
Carat and MEC fight to deliver knockout new-business blow
by Katherine Levy
25 October 2012, 08:00AM
Carat and MEC appear to be inextricably bound together at the moment when it comes to new business.
Tag chief executive Steve Parish to step down
Tag chief executive Steve Parish to step down
by Daniel Farey-Jones
24 October 2012, 01:59PM
Steve Parish, the chief executive of production company Tag, is to step down before the end of the year.
Opinion
Would you trust an algorithm to write advertising copy?
Would you trust an algorithm to write advertising copy?
by Russell Davies
25 October 2012, 08:00AM
How many robots have you got working for you?
Carat and MEC fight to deliver knockout new-business blow
Carat and MEC fight to deliver knockout new-business blow
by Katherine Levy
25 October 2012, 08:00AM
Carat and MEC appear to be inextricably bound together at the moment when it comes to new business.
Intelligence
When to respond to social media chat
When to respond to social media chat
by Jeremy Lee
25 October 2012, 08:30AM
Can utilising social media comments be a long-term ad strategy for brands, Jeremy Lee wonders.
All About ... The 21st-century woman
All About ... The 21st-century woman
by Simon Kippin
25 October 2012, 08:00AM
Glossy-mag readers have caught up with the times, Simon Kippin says.
Also in the news
Jagermeister to attempt 'world's coldest gig' in Siberia
by Gemma Charles, 24 October 2012, 11:40AM
Argos to shut 50 stores while catalogue takes a back seat
by John Reynolds, 24 October 2012, 11:48AM
Esquire to launch £6 biannual style guide
by Daniel Farey-Jones, 24 October 2012, 11:22AM
Latest Blog Entries
BBC's Unsafe Sex in the City - you can't script stuff like this.
Chris Arnold, 25 October 2012
Happiness Matters: Why Happy Marketers are More Motivated
Brand Learning, 24 October 2012
Indonesian Social Media Marketing : Still a Bumpy Road for Brand Owners.
Heng Aw, Worldwide Partners Inc, 24 October 2012
Webistore
Greg Taylor, 24 October 2012
Living with Will.i.am on Silicon Roundabout
Lindsey Clay, 24 October 2012
Helen Edwards: Deluded campaign ignores Post Office disorder
Helen Edwards, 24 October 2012
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