| Queen is most retweeted as ITV scores on Twitter with 'Pride of Britain' awards | | 31 October 2012, 2:17PM |  Last night was the 14th annual Pride Of Britain awards, an annual event honouring Britons who have acted bravely or extraordinarily in challenging situations. Using Sysomos, as well as our own ECHOscreen social intelligence tools, we had a look at the 200,638 tweets around the show both as it was recorded on Monday night, and televised by ITV on Tuesday.
| | | | | | | How to conduct a social media audit | | 31 October 2012, 11:23AM |  It is essential to carry out a social media audit, be it at the start of a campaign, or for a new pitch prospect, or even a regular quarterly "MOT" of your own social media programmes. This should stand aside from the regular monthly key performance indicator (KPI) reports that campaign managers should run and it helps if someone neutral and unconnected with the programme conducts it to avoid any misrepresentation of the data and to add new ideas.
| | | | Mitt Romney and the importance of knowing your Facebook friends | | 31 October 2012, 9:54AM |  With the Presidential Election in its final week and given the huge conversation that has been taking place throughout social during the campaign, the problem of brands achieving real value from Facebook has been whirring in my mind.
| | | | | | | American Apparel and Gap cause Twitter outrage with Hurricane Sandy sales | | 30 October 2012, 2:58PM |  When will brands ever learn? Do people not use the internet and read stuff? When it comes to social media we are now at a point when we have a fat pile of case files detailing how various brands have failed at social media, but this does not apparently stop other brands copying these mistakes over and over again.
| | | | | | | Ann Summers shows how to keep a grip rapidly growing online community | | 30 October 2012, 10:27AM |  Its clear that the internet's function as a 'two-way communication channel' has revolutionized the traditional relationship between an organisation and its public. However with the word 'social' now dominating internet lingo, the term 'two-way communication channel' becomes a dated understatement.
| | | | | | | Three Myths of social media ROI [infographic] | | 29 October 2012, 3:48PM |  Despite how far we have come in social media and its exponential growth ROI still remains one of, if not the biggest, challenge that marketers face when it comes to using social. This infographic takes a good stab at dispelling some of those myths that have over time become widely accepted truths.
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