Thursday 1 November 2012

Breaking news from Brand Republic - Ferrero, Unilever, Lloyds, Twitter, Sky

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Latest news
Ferrero calls Tic Tac advertising review
Ferrero calls Tic Tac advertising review
by Anne Cassidy
01 November 2012, 08:00AM
Ferrero is looking for an agency to handle UK advertising for its Tic Tac brand.
Unilever unveils six-month 'live social experiment' to fight food waste
Unilever unveils six-month 'live social experiment' to fight food waste
by Loulla-Mae Eleftheriou-Smith
01 November 2012, 09:14AM
Unilever is launching a novel marketing initiative that will involve families reducing their food bills and household rubbish, with the findings being fed into Unilever's future marketing plans.
Lloyds looks to build digital agency roster
Lloyds looks to build digital agency roster
by Katherine Levy
01 November 2012, 08:00AM
Lloyds Banking Group has called a review of its digital business as it looks to beef up its roster.
Twitter confident interest-led targeting has benefits over Facebook friends
Twitter confident interest-led targeting has benefits over Facebook friends
by Arif Durrani
31 October 2012, 11:30AM
VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is proving to be "very, very compelling", according to chief executive Dick Costolo, and the service is set to expand "significantly" over the coming year.
Olympics send Sky's ad revenue into 10% decline in Q3
Olympics send Sky's ad revenue into 10% decline in Q3
by Maisie McCabe
01 November 2012, 09:41AM
BSkyB's ad revenue declined 10% in the third quarter of 2012 following the impact of the London 2012 Olympic Games, although overall revenues increased 4% after growth in Sky's wholesale and retail business.
Co-op Food uses Christmas push to launch 'here for you for life'
Co-op Food uses Christmas push to launch 'here for you for life'
by Matthew Chapman
01 November 2012, 09:39AM
The Co-operative Food is introducing a new strapline today to coincide with the launch of its multi-million pound Christmas campaign.
London Eye starts agency hunt ahead of ad push
London Eye starts agency hunt ahead of ad push
by Anne Cassidy
01 November 2012, 08:00AM
The EDF Energy London Eye is looking for an agency to create a 2013 campaign.
Stuart Flint tipped for top Yahoo! sales role
Stuart Flint tipped for top Yahoo! sales role
by Nick Batten
01 November 2012, 08:00AM
Yahoo! is understood to be in advanced talks with Stuart Flint, the sales director at Virgin Media Digital Sales, over the role of UK and Ireland sales director.
O2 arena appoints Event editor Jeremy King comms chief
O2 arena appoints Event editor Jeremy King comms chief
by Hannah Crown
01 November 2012, 09:00AM
The O2 arena has appointed for a new director of comms role as the venue goes up for sale.
Opinion
Helen Edwards: Starbucks denials can't mask management failures
Helen Edwards: Starbucks denials can't mask management failures
by Helen Edwards
31 October 2012, 09:00AM
If we accept that Starbucks' failure to pay UK tax is down to meagre profits, it still reflects terribly on the chain.
Think BR: Facebook likes mobile
Think BR: Facebook likes mobile
by Mark-Anthony Baker
31 October 2012, 08:30AM
We should all be cheered by Facebook's unexpected mobile success, writes Mark-Anthony Baker, director and head of strategy, Fetch.
Intelligence
Data transparency builds trust
Data transparency builds trust
by Scott Meyer
31 October 2012, 08:30AM
Three in every five UK consumers say it is important that companies they deal with online disclose how they are collecting and using their data, writes Scott Meyer, chief executive officer, Evidon.
Celebrity pulling power on the wane
Celebrity pulling power on the wane
by Kim Benjamin
31 October 2012, 08:30AM
Is the tide now turning on the sea of famous faces appearing in advertising.
Also in the news
Ian Darby: Adland doesn't have to rip it up and start again
by Ian Darby, 01 November 2012, 08:00AM
Coke helps consumers burn calories with Work It Out calculator
by Loulla-Mae Eleftheriou-Smith, 31 October 2012, 11:42AM
My Media Week: Karen Stacey
by Hayley Pinkerfield, 31 October 2012, 02:00PM
Hometown lands ITV Player ad task
by Jeremy Lee, 01 November 2012, 08:00AM
Latest Blog Entries
Innovation: is being cool enough for Apple?
Joe Marshall, 01 November 2012
Sainsbury's make the pennies work harder
Ian Moore, 01 November 2012
Forget Angry Birds, watch out for angry chicken.
Chris Arnold, 01 November 2012
When are CMO's going to answer the mobile marketing question?
Chris J Reed, 01 November 2012
Box clever
Greg Taylor, 31 October 2012
Wake up to sleep marketing!
Andy Nairn, 31 October 2012
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