Thursday, 11 October 2012

Marketing Daily - Five marketing takeouts from this week's Conservative Party conference; plus Lance Armstrong, Pepsi, eBay, and IHG

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Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
Five marketing takeouts from the Conservative Party conference
Gemma Charles,
11 October 2012
 

This week the Tory faithful gathered in Birmingham for their party's annual...

Conservative Party: leader David Cameron during his keynote speech
 
 
Nike continues to back Lance Armstrong
Ben Bold,
11 October 2012
 

Nike is standing by Lance Armstrong despite US anti-doping authorities describing the...

Lance Armstrong: in Nike's 'driven' campaign
 
 
Pepsi pits One Direction against NFL star in Live For Now push
Loulla-Mae Eleftheriou-Smith,
11 October 2012
 

Pepsi's 'Live for Now' campaign starring UK pop act One Direction battling...

Pepsi: new 'Live for now' ad
 
 
EBay reveals retail-style browsing for 'female-friendly' strategy
Loulla-Mae Eleftheriou-Smith,
11 October 2012
 

EBay has redesigned its auction site to target female customers with an...

eBay: new retail style and personalised home page
 
 
VIDEO: IHG's Matt Luscombe on London 2012 sponsorship and Holiday Inn's jubilee
Loulla-Mae Eleftheriou-Smith,
11 October 2012
 

Matt Luscombe, InterContinental Hotels Group's (IHG) senior vice-president of sales and marketing,...

Matt Luscombe, InterContinental Hotels Group's (IHG) senior vice-president of sales and marketing
 
 
InterContinental Hotels Group's Matt Luscombe on his post-Olympics strategy
Loulla-Mae Eleftheriou-Smith,
11 October 2012
 

IHG's senior vice-president, sales and marketing Europe, is juggling multiple hotel brands...

InterContinental Hotels Group's Matt Luscombe on his post-Olympics strategy
 
 
The third age of branding: actions speak louder than words
Jane Asscher,
11 October 2012
 

Consumers trust CSR programmes that have clear goals with measurable outcomes much...

The third age of branding: actions speak louder than words
 
 
Champions of Design: Ribena
Staff,
09 October 2012
 

The squash brand was used as a dietary supplement in World War...

Champions of Design: Ribena
 
 
Promotion: Brand Republic Virtual Summit 2012 â€" live 10th and 11th October!
Hear from Andrex, Tesco, O2, Unilever and more in our first ever virtual summit. Limited free VIP seats available here.
 
Also in the News
 
Chelsea signs landmark deal with Myanmar-based Whisky brand
John Reynolds,
11 October 2012
 
Drambuie targets new drinkers with surreal ad
Ben Bold,
11 October 2012
 
 
 
Blogs
 
 
Why is it so hard for big businesses to create successful new brands?
Jeremy Davies
 

Tweet The launch of Alpen Porridge underlines the status of hot cereal as the most vibrant part of the cereal...

 
 
Helen Edwards: Why the ‘b-word’ spells bad times for brands
Helen Edwards
 

You know your brand is in trouble when journalists are unable to mention it without inserting the qualifier ‘beleaguered’. Such...

 
 
Could Morrisons be the new sponsor of the Football League?
John Reynolds
 

Tweet The news that Npower is ending its three-year sponsorship of the Football League will come as little surprise to...

 
 
Does advertising self regulation need more teeth?
Jeremy Stern
 

Tweet The excellent job that the ASA does in self-regulating the UK marketing industry is to be celebrated, however I...

 
 
Why Cancer Research UK’s death threat is wrong
Chris Barraclough
 

Last week, I received a letter from ‘cancer’. Written in the first person. This is some of what cancer...

 
 
 
 
 
 
Whitepapers
 
 
Gain an Edge With 2012’s Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
The Red Cross Goes Mobile: Transforming The Mobile User Experience (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
1700 Global Chief Marketing Officers Identify 2012’s Biggest Challenges and How to Overcome Them (Expert Reports)
 
In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...
 
 
Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)
 
The London 2012 Olympic Games have come and gone and it’s time to ...
 
 
 
 
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