Marketing Daily - Diageo seeks greater marketing creativity with 'Shooting for 10' philosophy; plus John Lewis, EE, Littlewoods, and Barclaycard

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View in web browser View text-only version   Breaking news from Marketing October 2012   Latest News   Diageo seeks greater marketing creativity with 'Shooting for 10' philosophy Gemma Charles, 30 October 2012   Diageo is attempting to transform its marketing creativity through an ambitious global...     John Lewis ads scoop IPA Effectiveness Grand Prix Alex Brownsell, 30 October 2012   John Lewis' ongoing ad campaign, by Adam & Eve and Manning Gottlieb...     EE unveils Kevin Bacon launch TV ads Gemma Charles, 30 October 2012   EE has unveiled details of a multimillion-pound ad campaign, starring Hollywood actor...     Littlewoods make Santa Claus U-turn in Christmas campaign Matthew Chapman, 30 October 2012   Littlewoods is launching a £4.2m Christmas campaign starring Santa Claus, a year...     Barclaycard prepares Bespoke Offers digital deals service Loulla-Mae Eleftheriou-Smith, 30 October 2012   Barclaycard is to launch a digital reward and offers scheme called Barclaycard...     Guinness sets out to double social fanbases Gemma Charles, 30 October 2012   Guinness aims to double its Facebook and Twitter fanbases to 15m in...     Google cuts hit Motorola's UK marketing team John Reynolds, 30 October 2012   Motorola is to axe one third of its UK-based marketing department, amid...     Apple parts company with former Dixons chief John Browett Matthew Chapman, 30 October 2012   Apple is parting company with retail boss John Browett only seven months...     Microsoft's ad connectivity 'changes the game', says Coplin Ben Hall and Sarah Johnson, 30 October 2012   VIDEO: Following the launch of Windows 8 and the re-branding of Microsoft,...       Also in the News   Diageo takes Jeremiah Weed Brew onto TV Matthew Chapman, 30 October 2012   Man City virtual sticker app swaps footballers for fans Sarah Shearman, 30 October 2012   BBC iPlayer launches on Sky+ Maisie McCabe, 30 October 2012       Blogs     What’s in a font? Julie Strawson   Consumers, often without realising it, will have an association or link to a particular brand and only when that brand...     Brands take sports marketing to new heights Nigel Currie   Despite all the talk of recession and austerity, one marketing sector in particular has shown no signs of slowing up...     ‘No Mr Bond I expect you to buy’ Joe Marshall   Daniel Craig as James Bond is not the only star of Skyfall The latest James Bond film Skyfall goes...     Happiness Matters: Why Happy Marketers are More Motivated Brand Learning   This post is provided by Michele McGrath, Partner and Chief Operating Officer at Brand Learning , global experts in transforming...     Helen Edwards: Deluded campaign ignores Post Office disorder Helen Edwards   Downton Abbey has become our equivalent of the Super Bowl for showcasing blockbuster TV spots. 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