Wednesday, 24 October 2012

Breaking news from Brand Republic - Apple, O2, Facebook, IAB Engage, Richmond Ham, HSBC

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Latest news
Apple shaves £60 off iPad with Mini launch
Apple shaves £60 off iPad with Mini launch
by Daniel Farey-Jones
24 October 2012, 09:33AM
In the battle of the seven-inch tablets this Christmas, Apple has priced its iPad Mini starting at £269, twice the price of Amazon's Kindle Fire and £100 more than Google's Nexus 7.
O2 to launch major mobile data initiative in 2013
O2 to launch major mobile data initiative in 2013
by Noelle McElhatton
24 October 2012, 09:36AM
O2 is to launch a service next year allowing customers access to their mobile data, in a "win-win" move that will allow for better targeting of deals to O2 customers, and form the mobile brand's response to the Government's open data access initiativ...
Facebook reveals mobile revenues of $150m
Facebook reveals mobile revenues of $150m
by Sarah Shearman
24 October 2012, 09:30AM
Facebook's Mark Zuckerberg has revealed that 14% of the company's ad revenue is coming from mobile in order to "dispel this myth that Facebook can't make money on mobile", as the social network reported $1.26bn revenue for the third quarter.
Arif Durrani: Embracing digital as standard
Arif Durrani: Embracing digital as standard
by Arif Durrani
24 October 2012, 08:30AM
Ahead of IAB Engage 2012 event tomorrow, and what promises to be another timely digital romp, I've been asked to share my thoughts on the evolving world of internet advertising.
Nude Richmond Ham ad banned over provenance claims
Nude Richmond Ham ad banned over provenance claims
by John Reynolds
24 October 2012, 09:05AM
Richmond Ham's naked farmer and picnicker ad has been banned by the advertising watchdog over its provenance claims.
Campaign of the Year: London 2012 Olympic and Paralympic Games by LOCOG
Campaign of the Year: London 2012 Olympic and Paralympic Games by LOCOG
by Kate Magee
24 October 2012, 08:00AM
2012 was an extraordinary year for the UK. To recognise this, PRWeek broke with the tradition of awarding Campaign of the Year to a PRWeek Award category winner.
Children spend as much time surfing the net as watching TV says Ofcom
Children spend as much time surfing the net as watching TV says Ofcom
by Loulla-Mae Eleftheriou-Smith
23 October 2012, 02:41PM
Children aged between 12 and 15 have been found to be spending as much time on the internet as they do watching TV, a first for this group, according to a new report on children's media habits from Ofcom.
What does HSBC's agency review mean for its marketing strategy?
What does HSBC's agency review mean for its marketing strategy?
by Alex Brownsell
23 October 2012, 12:00PM
HSBC's decision to review its long-standing relationship with WPP has certainly caught a few observers off-guard, but for others it is long overdue, writes Alex Brownsell.
Opinion
Bond and beyond: getting into bed with movie-makers is a risky play for brands
Bond and beyond: getting into bed with movie-makers is a risky play for brands
by Noelle McElhatton
24 October 2012, 09:00AM
Unique is perhaps the best way to describe the Bond film franchise. As a UK-based series of productions, none can compare to the Bond movies' history, sexiness or global reach. Small wonder, then, that Heineken is one of the latest brands to fall und...
Think BR: It's time for brands to take action
Think BR: It's time for brands to take action
by Jane Asscher
24 October 2012, 08:00AM
Brands are sometimes guilty of overthinking and underdoing, writes Jane Asscher, managing partner and chairman, 23red.
Intelligence
Etsy plots UK onslaught
Etsy plots UK onslaught
by Ben Bold
24 October 2012, 12:00AM
The 'boutique eBay' is ploughing cash into UK expansion.
Sector Insight: yoghurts
Sector Insight: yoghurts
by Jane Bainbridge
23 October 2012, 02:59PM
The sector boasts rising sales, but price promotions are affecting value growth
Also in the news
Bauer and O2 invest £5m in work experience scheme
by Nick Batten, 23 October 2012, 11:55AM
21st Century women stay loyal to the glossy says YouGov research
by Nick Batten, 23 October 2012, 12:05PM
Mo Farah helps Virgin Media to add record cable customers
by Maisie McCabe, 23 October 2012, 10:01AM
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