Monday 22 October 2012

Digital AM - Facebook, Harrods, Vevo, Duracell, M&S

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Digital AM
Latest news
UK has lower engagement with Facebook ads than other markets says TBG
UK has lower engagement with Facebook ads than other markets says TBG
by Sarah Shearman
22 October 2012, 11:57AM
UK advertisers are not seeing as high an engagement with ads on Facebook compared to other markets, as they use paid-for media on the social network for direct response rather than brand building, according to a new study by TBG Digital.
Harrods targets the tween pound with virtual store
Harrods targets the tween pound with virtual store
by Daniel Farey-Jones
22 October 2012, 11:38AM
Harrods has partnered with fashion-focused girls' social network Stardoll to set up an online store selling virtual copies of designer childrenswear such as a Chloe wool coat and a Junior Gaultier leopard stripped dress.
Facebook loses EMEA chief Joanna Shields to Tech City
Facebook loses EMEA chief Joanna Shields to Tech City
by Sarah Shearman
22 October 2012, 08:30AM
Facebook's top executive in Europe, Joanna Shields, is leaving to spearhead the government's scheme to create a 'Silicon Valley' cluster of technology businesses in East London.
Vevo hires former C4 digital chief Errol Baran as commercial director
Vevo hires former C4 digital chief Errol Baran as commercial director
by Sarah Shearman
22 October 2012, 08:30AM
Vevo, the music video site, has hired Errol Baran, former head of future and digital media advertising at Channel 4, as its new commercial director.
Duracell encourages battery re-use with Energy Saving Trust
Duracell encourages battery re-use with Energy Saving Trust
by Loulla-Mae Eleftheriou-Smith
22 October 2012, 09:10AM
Duracell, the P&G-owned battery brand, is pushing the "power check" function on its Ultra Power batteries as part of a partnership with the Energy Saving Trust.
M&S brings in Edelman for international e-commerce brief
M&S brings in Edelman for international e-commerce brief
by Lynsey Barber
19 October 2012, 12:34PM
Marks & Spencer has appointed Edelman to work on an international consumer brief over the coming months.
Also in the news
Campaign Viral Chart: Brad Pitt's perfume spot overpowered by Red Bull skydive
by Ben Hall, 19 October 2012, 08:30AM
Google's profits fall 20% to $2.18bn
by Sarah Shearman, 19 October 2012, 09:19AM
Industry view: What is the future of interactive TV advertising?
by Matthew Chapman, 19 October 2012, 09:20AM
From the blogs
The curse of Cumbria
Andy Nairn
22 October 2012, 7:58AM
How big should the logo be ?
Steve Henry
21 October 2012, 3:11PM
Old fashioned PR stunts are alive and well!
Ardi Kolah
19 October 2012, 4:45PM
Armbands or rubber ring?
Rachel Brushfield
19 October 2012, 4:31PM
Is facebook better than sex?
Chris J Reed
19 October 2012, 3:03AM
Latest Blog Entries
The curse of Cumbria
Andy Nairn, 22 October 2012
How big should the logo be ?
Steve Henry, 21 October 2012
Old fashioned PR stunts are alive and well!
Ardi Kolah, 19 October 2012
Armbands or rubber ring?
Rachel Brushfield, 19 October 2012
Is facebook better than sex?
Chris J Reed, 19 October 2012
Google share price slumps as advertising revenues fall.
Chris Arnold, 19 October 2012
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