Wednesday, 10 October 2012

Breaking news from Brand Republic - Brand Republic Virtual Summit, Toyota, Morrisons, St James' Park, Asos

 
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Latest news
 
Brand Republic's Virtual Summit is open now  
Brand Republic's Virtual Summit is open now
by Daniel Farey-Jones
10 October 2012, 09:00AM
 
Digital marketing innovation is the theme of eight live sessions on topics such as O2's experience of social media and Unilever's learnings about online video, all taking place online through Brand Republic today and Thursday.
 
Toyota forced into 7m car recall over faulty windows  
Toyota forced into 7m car recall over faulty windows
by John Reynolds
10 October 2012, 09:08AM
 
Toyota has been forced to recall over seven million vehicles globally, including 138,000 in the UK, over faulty electronic window switches on some of its models.
 
Morrisons soft-launches first ecommerce site  
Morrisons soft-launches first ecommerce site
by Matthew Chapman
09 October 2012, 06:23PM
 
Morrisons is to begin trialling its first ecommerce website today (10 October) by soft-launching its Morrisons Cellar wine offering with staff, ahead of a roll out later this month.
 
St James Park to return as part of Wonga and NUFC deal  
St James' Park to return as part of Wonga and NUFC deal
by
09 October 2012, 03:29PM
 
Newcastle United has confirmed that it has agreed a four-year deal with Wonga, which will lead to the controversial loans company becoming the club's lead commercial sponsor and reinstating the stadium's name to St James' Park.
 
M&S's Kate Bostock resurfaces at Asos in executive role  
M&S's Kate Bostock resurfaces at Asos in executive role
by Loulla-Mae Eleftheriou-Smith
10 October 2012, 09:12AM
 
Asos has confirmed that it has appointed Kate Bostock, the former executive director of general merchandise at Marks & Spencer, in a board-level executive role.
 
Blinkx revamps website for mobile  
Blinkx revamps website for mobile
by Daniel Farey-Jones
09 October 2012, 02:11PM
 
Video search engine Blinkx has revamped its website to work better on mobile devices and include "pause and pick up" functionality.
 
Could allowing consumers access to their data backfire on brands? The Marketing Society Forum  
Could allowing consumers access to their data backfire on brands? The Marketing Society Forum
by
10 October 2012, 09:00AM
 
Could allowing consumers access to their data backfire on brands? Tesco plans to make its loyalty scheme more transparent through 'Clubcard Play'.
 
My Secret Work Weapon: Find a non-work passion to give a sense of perspective  
My Secret Work Weapon: Find a non-work passion to give a sense of perspective
by Matt McDowell, Marketing director for Northern Europe, Toshiba
10 October 2012, 09:00AM
 
My Secret Work Weapon is something achieved only after decades of long hours and experience, but the benefits I've reaped as a result have been immeasurable.
 
GNM falls short in voluntary redundancy scheme  
GNM falls short in voluntary redundancy scheme
by John Reynolds
09 October 2012, 02:48PM
 
Guardian News & Media (GNM), publisher of the Guardian and Observer, has accepted around 30 editorial applications for voluntary redundancy, significantly less than the 70 to 100 it had earmarked when it opened the scheme in July.
 
 
Promotional Feature: Brand Republic Virtual Summit 2012 – live 10th and 11th October!
Hear from Andrex, Tesco, O2, Unilever and more in our first ever virtual summit. Limited free VIP seats available here.
 
Promotional Feature: Your Growth, Our Reason
KAE - Insight, Strategy, Innovation Helping you seize opportunities others haven't seen or thought possible since 1969.
www.kae.com
 
Opinion
 
Helen Edwards: Why the 'b-word' spells bad times for brands  
Helen Edwards: Why the 'b-word' spells bad times for brands
by Helen Edwards
10 October 2012, 09:00AM
 
The decline of JJB Sports is another reminder that once a brand is described as 'beleaguered', the tag is extremely difficult to shake
 
Think BR: Big data, or just better targeting?  
Think BR: Big data, or just better targeting?
by Dan Hagen
10 October 2012, 08:00AM
 
The data might be big but now is the time to experiment with the small stuff, writes Dan Hagen, head of planning, Carat.
 
 
Intelligence
 
Sector Insight: sports and energy drinks  
Sector Insight: sports and energy drinks
by Jane Bainbridge
09 October 2012, 03:40PM
 
Lucozade is the market leader in a sector where brand loyalty is strong
 
Homebase: once the earplugs are in, the DIY retailer's ad inspires the creative home-maker in us all  
Homebase: once the earplugs are in, the DIY retailer's ad inspires the creative home-maker in us all
by Gary Robinson, executive creative director, Inferno
09 October 2012, 12:30PM
 
I used to love the Peter Bjorn and John song Young Folks - so much so that it made it onto the agency's hotly contested Christmas CD in 2007, but when I hear the song being used on the Homebase ads it just grates.
 
 
Also in the news
 
Red Bull releases 'good luck' video as clock ticks on supersonic skydive
by Maisie McCabe, 09 October 2012, 11:29AM
 
CIPR suggests CEOs should be on lobby register after Virgin Trains campaign
by Hannah Crown and Matt Cartmell, 10 October 2012, 09:14AM
 
Shop Direct to double social media customer service team
by Matthew Chapman, 09 October 2012, 03:14PM
 
Nuts introduces premium online payment model
by Mark Banham, 09 October 2012, 11:12AM
 
 
Latest Blog Entries
 
Bottling Bond
Tara Beard-Knowland, 10 October 2012
 
Helen Edwards: Why the 'b-word' spells bad times for brands
Helen Edwards, 10 October 2012
 
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Pinch yourself...agencies seem to be making bigger profits
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