Tuesday, 23 October 2012

Marketing Daily - Vodafone plots leasing service to target tech-hungry shoppers; plus Lucozade, EE, Nike, and Barnardo's

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Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
Vodafone plots leasing service to target tech-hungry shoppers
Matthew Chapman,
23 October 2012
 

Vodafone will attempt to attract tech-minded consumers with a leasing service for...

Vodafone: to offer 12-month leasing deals on smartphones
 
 
Lucozade ends Premier League deal to focus on science
John Reynolds,
23 October 2012
 

Lucozade is calling time on its 20-year sponsorship of the Premier League,...

Lucozade: ending 21-year deal with the Premier League
 
 
EE unveils pricing of 4G mobile service
Sarah Shearman,
23 October 2012
 

EE has announced the pricing of its 4G mobile service, which launches...

EE: reveals details of the pricing ot its 4G mobile service
 
 
Bailey 'stock-take' set to criticise brands
Gemma Charles,
23 October 2012
 

A charity with close links to Number 10 is set to tell...

Bailey 'stock-take' set to criticise brands
 
 
McIlroy set to sign $250m 10-year deal with Nike
John Reynolds,
23 October 2012
 

Rory McIlroy is set to sign a major multimillion-pound sponsorship deal with...

Rory McIlroy: expected to sign $25m-a-year deal with Nike
 
 
Barnardo's reviews 'passive' brand positioning
Loulla-Mae Eleftheriou-Smith,
23 October 2012
 

Children's charity Barnardo's is rethinking its 'Believe in children' brand positioning, in...

Barnardo's: reviewing brand positioning
 
 
What does HSBC's agency review mean for its marketing strategy?
Alex Brownsell,
23 October 2012
 

HSBC's decision to review its long-standing relationship with WPP has certainly caught...

What does HSBC's agency review mean for its marketing strategy?
 
 
Linda McCartney to make campaign appearance in animated form
John Reynolds,
23 October 2012
 

Linda McCartney, the late wife of Sir Paul McCartney, is set to...

Linda McCartney: ads set to feature in animated version of founder
 
 
Littlewoods to mount live Facebook TV gadget show
Matthew Chapman,
23 October 2012
 

Littlewoods is to air a live TV show about technology Christmas gift...

Suzi Perry: to present the live Facebook TV gadget show
 
 
Music service Rara to run first global campaign
Sarah Shearman,
23 October 2012
 

Rara, the UK-based digital music start-up, is embarking on its first global...

Rara: looking to take on Spotify
 
 
 
Also in the News
 
Oakley ditches Lance Amstrong
John Reynolds,
22 October 2012
 
Kenco launches Facebook campaign to save the rainforest
Sara Kimberley,
23 October 2012
 
Sony ads showcase technology surveilling James Bond
Matthew Chapman,
23 October 2012
 
 
 
Blogs
 
 
It’s not just about Google Glass, Space Elevators and Driverless Cars
Paul Frampton
 

Tweet Share Tweet Many thousands have been there, but millions...

 
 
Heinz Meanz Business
Jonathan Weeks
 

Tweet Share Tweet Tough economic times do not mean that...

 
 
Helen Edwards: Step away from the PowerPoint
Helen Edwards
 

Tweet Share As a young account manager in advertising, one...

 
 
Why is it so hard for big businesses to create successful new brands?
Jeremy Davies
 

Tweet Share Tweet The launch of Alpen Porridge underlines the...

 
 
Helen Edwards: Why the ‘b-word’ spells bad times for brands
Helen Edwards
 

Tweet Share You know your brand is in trouble when...

 
 
 
 
 
 
Whitepapers
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
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Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
Algorithms and Optimization for Search Engine Marketing (Expert Reports)
 
Using portfolio optimization to achieve optimal performance of a search ...
 
 
 
 
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