Digital AM - The Guardian, Yahoo, TMW, digital ad measurement, Sony

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Guardian appoints Wolfgang Blau as director of digital strategy by Arif Durrani 16 October 2012, 10:58AM Guardian News & Media has appointed Wolfgang Blau, the tech journalist turned entrepreneur, to the new role of director of digital strategy. Marissa Mayer poaches top Google exec for Yahoo COO role by Sarah Shearman 16 October 2012, 09:30AM Marissa Mayer, Yahoo's new chief executive, has lured Henrique de Castro away from Google, her former employer, to be chief operating officer. TMW recruits MPG data strategy head by Ben Bold 16 October 2012, 09:49AM TMW has appointed MPG Media Contacts head of data strategy Anna Foster to the newly created role of data director. Nielsen launches digital ad measurement system by Ben Bold 16 October 2012, 08:30AM Nielsen is launching a digital advertising measurement system today, which it claims will give advertisers a "never-seen-before degree of accuracy" in judging the effectiveness of online campaigns to reach consumers. Sony appoints new European marketing head amid restructure by Sarah Shearman 16 October 2012, 08:00AM Sony has overhauled its UK marketing operations, adopting a pan-European structure as part of plans to revitalise the business. TVC expands to New York following Red Bull Stratos project by Hannah Crown 16 October 2012, 09:24AM Marcoms agency TVC Group has opened its first overseas office in New York. Xbox to screen users' Facebook details in live Halo 4 ad by Matthew Chapman 16 October 2012, 08:00AM The Microsoft-owned Xbox brand will use consumers' Facebook information in live TV ads, as part of the re-launch campaign for its Halo video-game franchise. Also in the news Gyro London appoints Mike Shackle as executive creative director by Sara Kimberley, 16 October 2012, 10:26AM How to engage the new 40s and 50s by , 16 October 2012, 08:00AM Media starts to catch up with the changing consumer by , 16 October 2012, 08:00AM From the blogs THE REAL POINT OF AWARDS Dave Trott 16 October 2012, 8:12AM The perverse cult of celebrity Hugh Salmon 16 October 2012, 8:01AM Hillsborough, Jimmy Saville and the power of social media to do good Nick Hammond 15 October 2012, 3:06PM Labour launches pleb campaign to pile pressure on Cameron @gordonmacmillan 15 October 2012, 2:08PM Charity Hijacks Twitter Hashtag For Good #FirstWorldProblems Sean Walsh 15 October 2012, 1:26PM Latest jobs account director / senior project manager > FAST GROWING BOUTIQUE AGENCY Recruiter collectivo Salary to £50k plus agency benefits Location Central London Digital Account Manager Recruiter Purple Consultancy Salary £27000 - £32000 per annum Location London Motion Graphics Designer Recruiter Source Salary £30000 - £38000 per annum Location Surrey Digital Project Manager - Video agency - Central London - £40k Recruiter Digital Gurus Salary £35000 - £40000 per annum Location London PHP Developer | London | £50,000 Recruiter Dynamic New Alliances Salary £50k Location London Senior Digital Designer Recruiter Source Salary £40000 - £45000 per annum Location London BR Insight Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast) Staying on top of the latest search, social and mobile innovations will ... The Red Cross Goes Mobile: Transforming The Mobile User Experience (Webcast) Over the last year, the number of people visiting the British Red Cross ... Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast) - With so many customer touchpoints online, understand where to start in... 1700 Global Chief Marketing Officers Identify 2012's Biggest Challenges and How to Overcome Them (Expert Reports) In a recent IBM study with 1700 Chief Marketing Officers, the four bigge... Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports) The London 2012 Olympic Games have come and gone and it’s time to ... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders