Monday 29 October 2012

Digital AM - Guinness, Asos, Samsung, My Wardrobe

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Guinness unveils digital brand experience
Guinness unveils digital brand experience
by Gemma Charles
26 October 2012, 04:31PM
Diageo has revamped its Guinness Storehouse to create an "immersive digital brand experience", as part of a €10m overhaul of Ireland's most-visited tourist attraction.
Asos shows off Ellie Goulding and Azelia Banks in global Christmas campaign
Asos shows off Ellie Goulding and Azelia Banks in global Christmas campaign
by Loulla-Mae Eleftheriou-Smith
29 October 2012, 11:13AM
Asos is today (29 October) launching its global Christmas campaign featuring singer Ellie Goulding and rapper Azelia Banks, in "shoppable films" that show off the brand's Christmas products.
Samsung launches TV ad starring 143 David Baileys
Samsung launches TV ad starring 143 David Baileys
by Matthew Chapman
26 October 2012, 05:09PM
Samsung is running a TV campaign starring 143 David Baileys from all over the UK as part of a multi-million campaign for its NX smart camera.
My Wardrobe to ditch menswear offering
My Wardrobe to ditch menswear offering
by Matthew Chapman
29 October 2012, 09:45AM
Online retailer My Wardrobe.com is reportedly ditching its menswear offering next year as part of plans to focus on its international expansion.
Last week's big stories in advertising, marketing, media and PR
Last week's big stories in advertising, marketing, media and PR
by Daniel Farey-Jones
26 October 2012, 03:20PM
Missed some key industry developments? Get up to speed with our recap of the most-read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
Also in the news
Hey big spenders - explaining FMCG's rise to the top of the online adspend pile
by Ashley Underwood, 26 October 2012, 08:30AM
IAB Engage: Be 'agile, fast, work in real time and use data', says Google's Mark Howe
by Maisie McCabe, 25 October 2012, 11:35AM
Philips partners Spotify for StyleShaver gig
by Matthew Chapman, 26 October 2012, 09:03AM
Latest Blog Entries
How Obama's campaign uses sex and humour (Republicans stick to the apocalypse)
@gordonmacmillan, 29 October 2012
What's your personal brand?
Rachel Brushfield, 28 October 2012
Share incentive scheme and development costs wipe out Facebook profit
Bob Willott, 27 October 2012
Don't hang up - telemarketing drives incremental sales!
Ardi Kolah, 26 October 2012
What's in a font?
Julie Strawson, 26 October 2012
Brands take sports marketing to new heights
Nigel Currie, 26 October 2012
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