Thursday, 4 October 2012

The Wall > Facebook officially passes One Billion users - launches first video campaign

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How to make ad revenue from the social web
04 October 2012, 3:13PM

Advertising Week and CNBC recently held an event with the titans of the social web. Called Masters of Monetization 2.0, the event brought together top revenue and ad execs from LinkdedIn, Twitter, Foursquare, Buzzfeed and Tumblr, as well as some Madison Avenue mad men.

Facebook officially passes One Billion users - launches first video campaign
04 October 2012, 11:40AM

Facebook launches first video ad to celebrate one billion user milestoneUPDATED: Facebook today passed one billion users and launched its first brand campaign to celebrate the achievement.

The milestone was confirmed in a post by who else? Chief executive and founder Mark Zuckerberg.

US brand KitchenAid suffers backlash after 'accidental' abusive Obama Tweet on debate night
04 October 2012, 11:24AM

US brand KitchenAid suffers backlash after 'accidental' abusive Obama Tweet on #debate nightUS brand KitchenAid, owned by Whirlpool, is fighting social media fires today after it became the latest brand to suffer the problem of mistakenly sending a private tweet out from a company account.

Presidential debate breaks record as most Tweeted about political event
04 October 2012, 9:20AM

Barack Obama and Mitt Romney clash in first Presidential #Debate in Denver, ColoradoTwitter launched Twitter.com/#debates as the first US Presidential debate kicked off last night and quickly became the most Tweeted political event on record as more than 10.3 million Tweets were sent in the 90 minutes.

Walmart's online figures just don't add up
04 October 2012, 8:44AM

Walmart's online figures just don't add up (Pic Walmart in Laredo, Texas)Retail giant Walmart may be making a lot of noise about its commitment to selling online, but the reality is that it seems to have comparatively little to show for the vast investment it has made in developing its own on-site search function.

Twitter teams up with Nielsen for brand impact measurement
03 October 2012, 3:27PM

Twitter is to team up with Nielsen to measure brand impact on Twitter for the first time.

The move is likely to be warmly welcomed by marketers as they begin to invest more in Twitter’s Promoted Products, such as Promoted Tweets and Trends.

Tumblr and The Guardian team up for first Presidential debate
03 October 2012, 2:42PM

Obama & Romney: Tumblr will be cranking out instant animations of the first Presidential debateAs the first presidential debate of the US election kicks off tonight between President Obama and Mitt Romney Tumblr is teaming up with the Guardian.

On its ‘Tumbling The Election blog‘, Tumblr and its team of GIF artists are planning to crank out instant animations of the best debate moments.

Lana Del Rey is "beauty Instagrammed"
03 October 2012, 12:07PM

I noticed the line, “Lana Del Rey is beauty Instagrammed”, as part of a 12 page spread on the ‘Video Games’ singer in the October issue of GQ.

It was celebrating her position as GQ’s Woman of the Year (as part of its Men of the year issue).

True Bounce Rate - A more accurate way to calculate Bounce to measure search ROI
03 October 2012, 10:47AM

Traditional bounce rate calculation does not account for the various technical nuances associated with traffic measurementIt is my pleasure to share with you a method for calculating Bounce Rate to make it more accurate.

In North America alone the search engine marketing industry will reach a value of nearly $23B by the end of 2012 with an expected 17% increase in 2013 according to 'The SEMPO State of Search Marketing Report 2012'.

Google's new guidelines impact PR, social, affiliate marketing and SEO
03 October 2012, 9:55AM

In New York it is Search Week. Mayor Michael Bloomberg put his name to the proclamation that cites a strong tech community, digital growth and the goal of being the world's premier digital city.

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