Data & Direct Bulletin from Brand Republic - Facebook, eBay, Morrisons, Twitter

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Facebook tests 'want' button to boost retail on site by Sarah Shearman 09 October 2012, 10:40AM Facebook is testing a new "want" button with a group of retailers in the US, which will allow users to create shopping wishlists as it looks to beef up its ecommerce offering. EBay reveals retail-style browsing for 'female-friendly' strategy by Loulla-Mae Eleftheriou-Smith 11 October 2012, 10:59AM EBay has redesigned its auction site to target female customers with an "intuitive" layout that aims to give shoppers a more personal experience. Morrisons soft-launches first ecommerce site by Matthew Chapman 09 October 2012, 06:23PM Morrisons is to begin trialling its first ecommerce website today (10 October) by soft-launching its Morrisons Cellar wine offering with staff, ahead of a rollout later this month. Agencies vie for Metro digital task by Anne Cassidy 11 October 2012, 08:00AM Metro, the free newspaper, is looking for an ad agency to act as a strategic partner to help grow the brand over the next five years. The ever-changing face of the modern marketer by 11 October 2012, 08:00AM Social, data and the role of the marketer were the hot topics at last week's BrandMAX, Marketing's Noelle McElhatton says. Could allowing consumers access to their data backfire on brands? The Marketing Society Forum by 10 October 2012, 09:00AM Could allowing consumers access to their data backfire on brands? Tesco plans to make its loyalty scheme more transparent through 'Clubcard Play'. Think BR: Big data, or just better targeting? by Dan Hagen 10 October 2012, 08:00AM The data might be big but now is the time to experiment with the small stuff, writes Dan Hagen, head of planning, Carat. Mercedes turns to press to promote Twitter-led TV ads by Nick Batten 05 October 2012, 09:18AM Mercedes-Benz is running press ads flagging up this weekend's special TV ads that will give viewers the chance to determine the storyline via Twitter. BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist by Maisie McCabe 04 October 2012, 01:25PM Brands should use the data they collect from customers to improve their experiences, according to Sky IQ's Hannah Graham, who singled out Pizza Express and NatWest as companies who use customer information badly. BrandMAX 2012: 'Big data itself does nothing', says Co-operative's insight chief by Loulla-Mae Eleftheriou-Smith 04 October 2012, 03:39PM Neil Carden, the Co-operative's head of insight and planning, claims that possessing "big data" itself "does nothing", but that its use allows marketers and businesses to create value for customers. All about ... The future of social commerce by 04 October 2012, 08:00AM Paul Armstrong examines how this emerging territory will evolve. Promotion: 86,000 businesses can't be wrong? Textlocal.com and its award winning Messenger platform lets you communicate with customers in seconds for pennies by text. Send promotions, booking confirmations, reminders or news to help drive your business. Latest jobs Senior Digital Account Manager, Automotive Account Recruiter Copeland Select Salary To £40,000 Location London Creative Artworker Recruiter Red Sofa London Salary £30000 per annum Location City of London Marketing Analyst Recruiter Rara Salary £50k per annum Location Chiswick, London Strategic Media Planning Director - Paris Recruiter Lipton Fleming Salary €80000 - €100000 per annum + benefits Location Paris Shopper Marketing Manager - Grocery Recruiter Jarlett de Grouchy Salary £40000 - £50000 per annum + Benefits Location South East England Customer Acquisition Manager Recruiter Rara Salary £50k per annum Location Chiswick, London BR Insight Gain an Edge With 2012â€?s Hottest Search, Social and Mobile Trends (Webcast) Staying on top of the latest search, social and mobile innovations will ... The Red Cross Goes Mobile: Transforming The Mobile User Experience (Webcast) Over the last year, the number of people visiting the British Red Cross ... Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast) - With so many customer touchpoints online, understand where to start in... 1700 Global Chief Marketing Officers Identify 2012â€?s Biggest Challenges and How to Overcome Them (Expert Reports) In a recent IBM study with 1700 Chief Marketing Officers, the four bigge... Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports) The London 2012 Olympic Games have come and gone and it’s time to ... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders