Marketing Daily - IKEA's UK marketing boss outlines the brand's three-year transformation plan; plus British Airways, LinkedIn, O2, and IHG

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View in web browser View text-only version   Breaking news from Marketing October 2012   Latest News   IKEA's Peter Wright on turning negatives into positives Matthew Chapman, 17 October 2012   The furniture and homewares retailer's marketing chief for the UK & Ireland...     BA looks to distance itself from no-frills airlines Loulla-Mae Eleftheriou-Smith, 17 October 2012   British Airways is putting its short-haul network at the heart of its...     LinkedIn strives to boost interaction with profile revamp Sarah Shearman, 17 October 2012   LinkedIn has unveiled a major overhaul of its profile pages, in a...     The reinvention of retail according to the UK's business leaders Rachel Barnes, 17 October 2012   The UK's biggest retail and brand leaders have set the agenda for...     Microsoft prepares for pre-Christmas tablet battle against Amazon and Apple Matthew Chapman, 17 October 2012   Microsoft, Amazon and Apple are gearing up for an aggressive tablet computer...     Helen Edwards: Step away from the PowerPoint Helen Edwards, 17 October 2012   Evidence is mounting that less really is more when it comes to...     O2 expands Priority to small businesses with £2.5m campaign Sarah Shearman, 17 October 2012   O2 is expanding its location-based service Priority Moments to UK independent businesses...     Video: Matt Luscombe on global challenges and IHG's new boutique brand Georgina Brazier, 17 October 2012   Matt Luscombe, senior vice president of sales and marketing, IHG, talks to...     My Secret Work Weapon: Site for challenger brands offers food for thought Natalie Cowen, 17 October 2012   Head of brands and communications, First Direct     Champions of Design: Christian Louboutin Staff, 17 October 2012   The designer's shoes continue to push the boundaries of high fashion, 20...       Also in the News   Jubilee and Euro 2012 drive better than expected Q2 adspend Ben Bold, 17 October 2012   Boots 'Little Me Organics' claim labelled 'misleading' by watchdog Ben Bold, 17 October 2012   P&G wins out against Lil-Lets in tampon ad row John Reynolds, 17 October 2012       Blogs     Helen Edwards: Step away from the PowerPoint Helen Edwards   As a young account manager in advertising, one of my duties was to ensure that the slides for big meetings...     Why is it so hard for big businesses to create successful new brands? Jeremy Davies   Tweet The launch of Alpen Porridge underlines the status of hot cereal as the most vibrant part of the cereal...     Helen Edwards: Why the ‘b-word’ spells bad times for brands Helen Edwards   You know your brand is in trouble when journalists are unable to mention it without inserting the qualifier ‘beleaguered’. Such...     Could Morrisons be the new sponsor of the Football League? John Reynolds   Tweet The news that Npower is ending its three-year sponsorship of the Football League will come as little surprise to...     Does advertising self regulation need more teeth? Jeremy Stern   Tweet The excellent job that the ASA does in self-regulating the UK marketing industry is to be celebrated, however I...             Whitepapers     Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)   Staying on top of the latest search, social and mobile innovations will ...     The Red Cross Goes Mobile: Transforming The Mobile User Experience (Webcast)   Over the last year, the number of people visiting the British Red Cross ...     Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)   - With so many customer touchpoints online, understand where to start in...     1700 Global Chief Marketing Officers Identify 2012's Biggest Challenges and How to Overcome Them (Expert Reports)   In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...     Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)   The London 2012 Olympic Games have come and gone and it’s time to ...         Brand Manager, Brand Recruitment £35000 - £45000 per annum + plus fully expensed car and benefits, Huntingdon Digital Marketing Manager, Jarlett de Grouchy £65000 - £72000 per annum + 40% BONUS, West London Online Media Manager, Michael Page Digital £38000 to £45000 per annum, London Online Marketing Executive, Michael Page Digital £20000 to £25000 per annum, London Digital Project Manager, Experis £250 per day, City of London Commercial Enterprise/Partnerships Manager, Michael Page Agency £30000 to £40000 per annum, North London Media Marketing Manager, Michael Page Agency £25000 to £30000 per annum, West End Product Manager - Interim, Veritas Partnership Ltd to £40000 + benefits, Home Counties Senior Brand Manager, Veritas Partnership Ltd £40,000 to £50,000 + 15% bonus +car allowance + benefits, South Coast - Dorset, Wiltshire, Hampshire Midweight Creative Artworker, Red Sofa London £23000 - £25000 per annum + Bens, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ▼  October (147) The Wall > How social media reacted to the $4bn St... 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