Monday, 22 October 2012

Breaking news from Brand Republic - HSBC, Facebook, Red Bull, Jamie Oliver, BBC Worldwide

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Latest news
HSBC calls £400m global creative and media review
HSBC calls £400m global creative and media review
by Maisie McCabe
22 October 2012, 09:20AM
HSBC is reviewing its global media and creative agency requirements, potentially threatening its eight-year relationship with WPP's JWT and Mindshare.
Facebook loses EMEA chief Joanna Shields to Tech City
Facebook loses EMEA chief Joanna Shields to Tech City
by Sarah Shearman
22 October 2012, 08:30AM
Facebook's top executive in Europe, Joanna Shields, is leaving to spearhead the government's scheme to create a 'Silicon Valley' cluster of technology businesses in East London.
Six marketing lessons from Red Bull Stratos
Six marketing lessons from Red Bull Stratos
by Nicola Kemp
19 October 2012, 01:20PM
The success of the Red Bull Stratos project underlines a broad cultural shift in marketing where brands are attempting to improve society, not just their bottom lines, writes Nicola Kemp
Jamie Oliver launches exclusive food range for Boots
Jamie Oliver launches exclusive food range for Boots
by Matthew Chapman
22 October 2012, 09:03AM
Alliance Boots has partnered Jamie Oliver to launch a "deli-inspired" lunchtime range of food called Jamie Does Lunch.
Tim Davie to head BBC Worldwide
Tim Davie to head BBC Worldwide
by John Reynolds
19 October 2012, 02:31PM
Tim Davie, the BBC's director of audio and music, is to become chief executive of BBC Worldwide, succeeding John Smith who is leaving the corporation after 23 years
Vevo hires former C4 digital chief Errol Baran as commercial director
Vevo hires former C4 digital chief Errol Baran as commercial director
by Sarah Shearman
22 October 2012, 08:30AM
Vevo, the music video site, has hired Errol Baran, former head of future and digital media advertising at Channel 4, as its new commercial director.
Sam Howroyd: The European elite and consumer confidence in emerging markets
Sam Howroyd: The European elite and consumer confidence in emerging markets
by Sam Howroyd
22 October 2012, 10:00AM
Research is often the best indicator of industry trends and where interests currently lie, so perhaps it's not surprising Brand Republic's been inundated with an influx of research around social networks and tablets usage in Europe and beyond.
Last week's big stories in advertising, marketing, media and PR
Last week's big stories in advertising, marketing, media and PR
by Daniel Farey-Jones
21 October 2012, 09:00PM
Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.
The Big Interview: Gavin Esler - The art of great storytelling
The Big Interview: Gavin Esler - The art of great storytelling
by Kate Magee
18 October 2012, 12:00AM
After 37 years in media and usually asking the tricky questions, the long-serving Newsnight presenter has the tables turned on him by Kate Magee.
See three great ads BBH's Nick Gill had nothing to do with
See three great ads BBH's Nick Gill had nothing to do with
by Daniel Farey-Jones
22 October 2012, 09:50AM
BBH's executive creative director Nick Gill opens our new feature '3 great ads I had nothing to do with', in association with Thinkbox.
Opinion
Think BR: Entering the German market
Think BR: Entering the German market
by Daniel Plettenberg
22 October 2012, 08:00AM
Brands looking to enter the German market should learn a little bit of history, writes Daniel Plettenberg, managing director, Valor Research.
Think BR: The new role for brands in sponsorship
Think BR: The new role for brands in sponsorship
by Simon White
19 October 2012, 08:00AM
Sponsorship is dead, long live the partnership, writes says Simon White, managing director, Momentum UK.
Intelligence
The Ryder Cup goes global
The Ryder Cup goes global
by Charlie Dundas
22 October 2012, 08:00AM
Away from the partisan supporters in Europe and the US, the Ryder Cup is attracting attention around the world, writes Charlie Dundas, executive vice president for UK and Ireland, Repucom.
Has the Olympic effect fizzled out already?
Has the Olympic effect fizzled out already?
by Will Youngman
19 October 2012, 08:00AM
In the last of a four-part series looking at how the nation engaged with London 2012, Will Youngman of GfK's Digital Market Intelligence team answers that all important question: was it worth brands getting involved?
Also in the news
ECB commercial chief attacks football deals as English cricket seeks sponsor
by John Reynolds, 22 October 2012, 09:45AM
Heinz innovation unit appoints former Muller man Lee Rolston
by John Reynolds, 19 October 2012, 02:15PM
MPs slam 'patronising' MTV show and demand share of ad profits go to Valley charity
by Sara Kimberley, 19 October 2012, 12:05PM
Latest Blog Entries
The curse of Cumbria
Andy Nairn, 22 October 2012
How big should the logo be ?
Steve Henry, 21 October 2012
Old fashioned PR stunts are alive and well!
Ardi Kolah, 19 October 2012
Armbands or rubber ring?
Rachel Brushfield, 19 October 2012
Is facebook better than sex?
Chris J Reed, 19 October 2012
Google share price slumps as advertising revenues fall.
Chris Arnold, 19 October 2012
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