| Latest news | |  | | | | | Red Bull Stratos, the event behind Felix Baumgartner's skydive from the edge of space in a record breaking stunt, reached eight million concurrent views on YouTube, marking the highest-ever concurrent viewing figure on the Google-owned site. | | |  | | | | | Olympians should reap in as many commercial endorsements as they can, while brands should be knocking on the door to replace Aviva as UK Athletics sponsor, according to Brendan Foster, the Nike marketer and former distance runner. | | |  | | | | | Trinity Mirror is merging its nationals and regionals divisions, resulting in the departures of Georgina Harvey, regionals managing director and Nick Fullagar, director of communications. | | |  | | | | | The Post Office is rolling out a major advertising push to reposition itself as a modern and relevant brand that can take care of the important things in life. | | |  | | | | | Carat has appointed Anne McCreary, currently lead digital strategist at digital agency Skive, in the new role of digital strategy director, following the departure of head of social Ben Ayers. | | |  | | | | | Spotify has appointed M&C Saatchi PR to handle its UK corporate and b2b work. | | |  | | | | | A breakdown of the key figures from the September 2012 ABC national newspaper circulation report. | | |  | | | | | It's been 18 months since product placement became legal in the UK, and experts from BSkyB, Channel 4, ITV and UKTV have come together to discuss the lessons learned so far, with some best in class examples. | | |  | | | | | Laithwaite's Wine, the independent wine merchant, has partnered Classic FM to fund a new 11-part series fronted by actor Simon Callow about the connection between wine and music. | | | | | Opinion | |  | | | | | Brands can get better content marketing results by engaging in long-term partnerships with content producers, writes Simon Whalley, executive producer, Framestore. | | |  | | | | | It's time for brands to create bolder statements, writes Kai Turner, experience lead, Huge. | | | | | Intelligence | |  | | | | | Young people in emerging markets are five times more optimistic about the future than those in developed markets, writes Sarah Quinn, marketing manager, On Device Research. | | |  | | | | | Its latest adspend forecast makes sobering reading, Alasdair Reid writes. | | | | | | | Latest jobs | | | Shopper Marketing Manager | | Recruiter Johnson & Johnson | | Salary Attractive salary + bonus + benefits | | Location Maidenhead, Berkshire | | | | |  | | |
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