Marketing Daily - Morrisons axes Flintoff from ads to highlight mums' role; plus Unilever, Xbox, IKEA, and London & Partners

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing October 2012   Latest News   Morrisons axes Flintoff from ads to highlight mums' role Rachel Barnes, 16 October 2012   Morrisons is ditching ex-England cricketer Andrew Flintoff and other celebrities from its...     Morrisons to abandon celebrities in its ads: what can it be thinking of? Noelle McElhatton, 16 October 2012   Celebrity marketing: expensive to mount but a tried and tested way to...     Unilever appoints Goldstone to UK food marketing role Loulla-Mae Eleftheriou-Smith, 16 October 2012   Unilever has recruited former Premier Foods group marketer Jon Goldstone to oversee...     Xbox to screen users' Facebook details in live Halo 4 ad Matthew Chapman, 16 October 2012   The Microsoft-owned Xbox brand will use consumers' Facebook information in live TV...     IKEA adopts new 'activities' UK brand strategy Matthew Chapman, 16 October 2012   IKEA is shifting the focus of its marketing away from individual rooms...     Subway plots long-distance branded races John Reynolds, 16 October 2012   Subway plans to bolster its health credentials by launching branded, distance-running events...     Owen to exit Channel 4 after five years in marketing change John Reynolds, 16 October 2012   Sarah Owen, Channel 4's head of marketing, is leaving the commercial broadcaster...     Sony appoints new European marketing head amid restructure Sarah Shearman, 16 October 2012   Sony has overhauled its UK marketing operations, adopting a pan-European structure as...     London & Partners splits marketing role in two amid restructure Loulla-Mae Eleftheriou-Smith, 16 October 2012   London & Partners, the promotional agency for the capital, has split its...       Also in the News   What media needs to know about the new 40s and 50s 16 October 2012   How brands can tap into a changing generation Richard Jacobs, 16 October 2012   Media starts to catch up with the changing consumer 16 October 2012       Blogs     Why is it so hard for big businesses to create successful new brands? Jeremy Davies   Tweet The launch of Alpen Porridge underlines the status of hot cereal as the most vibrant part of the cereal...     Helen Edwards: Why the ‘b-word’ spells bad times for brands Helen Edwards   You know your brand is in trouble when journalists are unable to mention it without inserting the qualifier ‘beleaguered’. Such...     Could Morrisons be the new sponsor of the Football League? John Reynolds   Tweet The news that Npower is ending its three-year sponsorship of the Football League will come as little surprise to...     Does advertising self regulation need more teeth? Jeremy Stern   Tweet The excellent job that the ASA does in self-regulating the UK marketing industry is to be celebrated, however I...     Why Cancer Research UK’s death threat is wrong Chris Barraclough   Last week, I received a letter from ‘cancer’. Written in the first person. This is some of what cancer...             Whitepapers     Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)   Staying on top of the latest search, social and mobile innovations will ...     The Red Cross Goes Mobile: Transforming The Mobile User Experience (Webcast)   Over the last year, the number of people visiting the British Red Cross ...     Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)   - With so many customer touchpoints online, understand where to start in...     1700 Global Chief Marketing Officers Identify 2012's Biggest Challenges and How to Overcome Them (Expert Reports)   In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...     Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)   The London 2012 Olympic Games have come and gone and it’s time to ...         Brand Manager, Brand Recruitment £35000 - £45000 per annum + plus fully expensed car and benefits, Huntingdon Digital Marketing Manager, Jarlett de Grouchy £65000 - £72000 per annum + 40% BONUS, West London PPC Account/Manager/SEM/, Salt £35000 - £38000 per annum, London Digital Manager - Consular Services, Foreign & Commonwealth Office (FCO) c.£30,000 + London Location Allowance, London ASSISTANT BUSINESS DEVELOPMENT MANAGER (MOBILE) - Multi-channel, Success Appointments Plc negotiable, London Account Director - Video Agency, Pathfinders Media Recruitment Up to 40k, London ONLINE MARKETING EXECUTIVE - Leading Airline, CHM £20 - £26,000 + Great Travel benefits, Luton, Bedfordshire Digital PM - Corporate reporting exp - London based contract, Digital Gurus £250 - £300 per day, London Head of Partnerships & Sponsorship, EMR £70000 per annum, West Midlands Head of Marketing - ATL, Digital - Media Brand, Major Players £55000 - £60000 per annum + bens, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ▼  October (147) The Wall > How social media reacted to the $4bn St... 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