The Wall > Turning SEO Link Building into SEO Audience Targeting with Twitter profiling

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Turning SEO Link Building into SEO Audience Targeting with Twitter profiling 26 October 2012, 11:17AM Admit it. You’ve sat in a meeting with your SEO Agency and thought, “surely, this shouldn’t work”. Endless, near irrelevant “guest posts” at best, “article submission” and “directory link building” at the very worst. Facebook: Brands get five times more reach with paid media 26 October 2012, 10:06AM Another day, and another look at the real effectiveness of social media. Today ComScore and Facebook have their turn at answering these questions in research that makes that case for what paid media can deliver over earned media. Twitter signs up more than 2,000 partners for expanded Tweets 26 October 2012, 9:06AM Twitter has given an update on how its expanded Tweet programme is going, which it introduced with a few media partners back in July. The expanded tweets was a play by Twitter to both make Tweets more valuable, with content previews, photos and videos right within a Tweet, and the platform more sticky. The redesign of StumbleUpon: the impact for advertisers and consumers 26 October 2012, 8:17AM With StumbleUpon launching its re-vamped sharing portal this week, the conversation around sharing and content discovery is reignited. The portal is now more closely aligned in look and connectivity with other properties like Pinterest and showcases features that ensure the interests of the users' community are pooled with friends. Digital advertising falls at the New York Times, but paywall subscribers climb 25 October 2012, 3:05PM UPDATE - Shares in The New York Times have tumbled by almost 22% today as markets react to its “shockingly weak” advertising results. The New York Times today reported a fall in digital advertising revenues and worse than expected overall results. Five Things You Need to know about the future of digital communications 25 October 2012, 11:52AM We all know the digital world is innovating at exponential speed and marketers are playing constant catch up. Indeed, IBM's recent Global CEO Study shows that organisations feel they are being bombarded by change and struggling to keep up. Consumers find online ads creepy and want a social media dislike button 25 October 2012, 11:18AM Adobe has some new US research out looking at consumer reaction to online advertising and it is’t good news. Consumers don’t like it. While almost 70% of those polled were using social media, and over half had liked a brand page, 68% found online ads ‘annoying’ and ‘distracting’. Facebook shares surge as Zuckerberg talks mobile revenue and Instagram 25 October 2012, 9:02AM What an odd year it has been for Facebook. It began with a disastrously overpriced flotation that has seen its $38 IPO price shredded on the markets troubled by the sudden thought that it can not make money out of mobile — despite some predicting otherwise. Bond, brands and social: product placement and online buzz 24 October 2012, 3:34PM Hold on to your seats. Bond is back following a starring role in the Olympic opening ceremony and promises to be better than ever. Expect the clichés: girls, guns, gadgets, glamour. But the question on many lips (have I spent too much time in marketing environments?) is "what about the product placement?" Chelsea is the most social Premiership club and Man Utd is top for search 24 October 2012, 12:01PM While Chelsea Football Club currently lead the English Premier League, the Manchester United website is winning when it comes to visibility in Google UK searches, according to new research. The two clubs’ positions are reversed again when it comes to social media, with the London club leading the way thanks in part to more people sharing links to the Chelsea on the Google+ social network. 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