| Latest news |
|
 | | | | | BSkyB has split the bulk of its £25 million direct marketing account between Elvis, Kitcatt Nohr Digitas and Inferno. | | |
 | | | | | Barclays has consolidated its £11 million UK consumer DM account into Rapp. | | |
 | | | | | TMW has appointed MPG Media Contacts head of data strategy Anna Foster to the newly created role of data director. | | |
 | | | | | Google's controversial privacy policy has again been thrown into the spotlight, after the search giant was warned by EU data regulators that it must rethink its new privacy policy over concerns that it creates "high risks" to users. | | |
 | | | | | The Microsoft-owned Xbox brand will use consumers' Facebook information in live TV ads, as part of the re-launch campaign for its Halo video-game franchise. | | |
 | | | | | O2 is expanding its location-based service Priority Moments to UK independent businesses supported by a £2.5m marketing campaign. | | |
 | | | | | Crisis, the homeless charity, is hoping to raise £600,000 by targeting businesses via a digital Christmas e-card campaign. | | |
 | | | | | LinkedIn has unveiled a major overhaul of its profile pages, in a bid to get its 175 million members to check in and interact with the service more often. | | |
 | | | | | Many marketers have found out the hard way that protecting a brand online is no easy task, writes Charlie Abrahams, vice president EMEA, MarkMonitor. | | |
 | | | | | There has been a lot of discussion and few research papers written about how social media can influence organisation's reputations, but incredibly scant attention has been paid on how social media can predict trends. Until recently. | | |
 | | | | | IPA research has revealed that marketing spend has been revised downwards for a second successive quarter and that marketing executives are less confident in their companies' prospects for the first time this year. | | |
 | | | | | Virgin Media is extending the free use of Wi-Fi on the Tube until the end of the year after recording more than one million browsing sessions in a single day, the company said. | | |
 | | | | | An aviation PR specialist has brought in comms help to position itself as the market leader in airline data. | | |
 | | | | | Nando's is running a tongue-in-cheek "find yourself" campaign that matches people's personalities with different strengths of its peri-peri spice. | | |
|
No comments:
Post a Comment