Friday, 12 October 2012

Marketing Daily - Spotify chief denies Coca-Cola stake talks; plus British Gas, Unilever, Sony Mobile, and the rise of the sales and marketing director

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Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
AOP Summit: Spotify chief denies Coca-Cola stake talks
Noelle McElhatton,
12 October 2012
 

Spotify's UK chief has denied rumours that the site is in negotiations...

Chris Maples: managing director at Spotify UK
 
 
British Gas to launch 'fix and fall' campaign following price hike
Matthew Chapman,
12 October 2012
 

British Gas will launch a five-week "fix and fall" ad campaign tomorrow...

British Gas: 'fix and fall' campaign
 
 
Cadbury and Nestlé: What's in a colour?
12 October 2012
 

As Cadbury wins the battle against Nestlé to protect its shade of...

Cadbury and Nestlé: What's in a colour?
 
 
E.ON to scrap innovation unit
Ben Bold,
12 October 2012
 

E.ON is scrapping its 14-strong innovation unit after three years to focus...

E.ON: TV activity and part of its 'best deal for you' push
 
 
BrandMAX 2012: What you need to know
Noelle McElhatton,
10 October 2012
 

The need to think of social media as the responsibility of the...

BrandMAX 2012: What you need to know
 
 
Unilever publishes Flora Cuisine cook book in digital giveaway
Loulla-Mae Eleftheriou-Smith,
12 October 2012
 

Unilever is giving away a crowd-sourced cook book as part of its...

Flora Cuisine: runs Facebook cookbook promotion
 
 
Why you need to find your brand's social-media voice
Gordon MacMillan,
12 October 2012
 

Brands can have difficulty finding their 'voice' in social media, but when...

Why you need to find your brand's social-media voice
 
 
Will Harris: the rise of the combined sales and marketing director role
Will Harris,
12 October 2012
 

The role of the marketing director is changing, as the business of...

Will Harris: the rise of the combined sales and marketing director role
 
 
Sony Mobile launches Photohopping Instragram app
Sarah Shearman,
12 October 2012
 

Sony Mobile has launched the PhotoHopping Instagram app for its Xperia devices,...

Photohopping: Instagram app by Sony
 
 
 
Also in the News
 
Betfred focuses on football with 'Now even better Fred' push
Matthew Chapman,
12 October 2012
 
Yahoo encourages OMG! faces in latest campaign
Sarah Shearman,
12 October 2012
 
Goodfellas readies Superiore TV activity
Nick Batten,
12 October 2012
 
 
 
Blogs
 
 
Why is it so hard for big businesses to create successful new brands?
Jeremy Davies
 

Tweet The launch of Alpen Porridge underlines the status of hot cereal as the most vibrant part of the cereal...

 
 
Helen Edwards: Why the ‘b-word’ spells bad times for brands
Helen Edwards
 

You know your brand is in trouble when journalists are unable to mention it without inserting the qualifier ‘beleaguered’. Such...

 
 
Could Morrisons be the new sponsor of the Football League?
John Reynolds
 

Tweet The news that Npower is ending its three-year sponsorship of the Football League will come as little surprise to...

 
 
Does advertising self regulation need more teeth?
Jeremy Stern
 

Tweet The excellent job that the ASA does in self-regulating the UK marketing industry is to be celebrated, however I...

 
 
Why Cancer Research UK’s death threat is wrong
Chris Barraclough
 

Last week, I received a letter from ‘cancer’. Written in the first person. This is some of what cancer...

 
 
 
 
 
 
Whitepapers
 
 
Gain an Edge With 2012’s Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
The Red Cross Goes Mobile: Transforming The Mobile User Experience (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
1700 Global Chief Marketing Officers Identify 2012’s Biggest Challenges and How to Overcome Them (Expert Reports)
 
In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...
 
 
Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports)
 
The London 2012 Olympic Games have come and gone and it’s time to ...
 
 
 
 
Jobs of the Week

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Integrated Planner, Top Agency, London, up to £60k, Blue Skies Marketing Recruitment £55000 to £60000 per annum, London

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