Monday 15 October 2012

Campaign Daily Fix - Air New Zealand, HP Sauce, KitKat, The International Fur Trade Federation, Post Office, Boden

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Latest News
Air New Zealand appoints Joint
by Jeremy Lee,
15 October 2012, 10:18AM
Air New Zealand appoints Joint
Air New Zealand has appointed Joint to handle its pan-European advertising account following a competitive pitch handled by AAR.
HP Sauce launches first TV ad in five years
by Sara Kimberley,
15 October 2012, 11:30AM
HP Sauce launches first TV ad in five years
HP Sauce is launching its first TV ad in five years, targeting men with a tongue-in-cheek campaign called 'HP Sauce of Manliness' that sets out to reveal "man truths".
Nestlé sends KitKat into space for Felix Baumgartner
by Matthew Chapman,
15 October 2012, 12:17PM
Nestlé sends KitKat into space for Felix Baumgartner
Nestlé sent a KitKat into space this weekend in order to show support for Felix Baumgartner ahead of his skydive from the edge of space.
Fur trade targets glossies with multimillion ad blitz
by Ben Bold,
15 October 2012, 11:58AM
Fur trade targets glossies with multimillion ad blitz
The International Fur Trade Federation is running a $1m-plus advertising blitz in glossies including Vogue and GQ to promote its support of the global fur industry, claiming its advertising had "been too timid in the past."
Post Office campaign highlights scope of services
by Sarah Shearman,
15 October 2012, 08:53AM
Post Office campaign highlights scope of services
The Post Office is rolling out a major advertising push to reposition itself as a modern and relevant brand that can take care of the important things in life.
Boden's use of supermodel sparks Middle England fury
by Ben Bold,
15 October 2012, 09:04AM
Boden's use of supermodel sparks Middle England fury
Boden, the middle-class fashion brand, has enraged "Bodenista" mothers over its decision to recruit supermodel Helena Christensen to showcase its latest range.
Latest Work
JackpotJoy 'just for the Jackpotjoy of it' by isobel
11 October 2012, 11:57AM
JackpotJoy 'just for the Jackpotjoy of it' by isobel
Isobel has created a new ad for Jackpotjoy with two musicians in a recording studio playing Bach's Toccato and Fugue in D Minor.
Ibis 'sleep art' by BETC Paris
10 October 2012, 03:37PM
Ibis 'sleep art' by BETC Paris
BETC Paris and the production company ACNE have created created a robot that turns sleep into works of art for the hotel company Ibis.
Hyundai 'don't tell' by Innocean Worldwide
10 October 2012, 03:28PM
Hyundai 'don't tell' by Innocean Worldwide
The latest Hyundai spot in the US is directed by Frank Todaro and introduces imagines a secretly adventurous family.
Channel 4 'Homeland, series 2' by 4Creative
10 October 2012, 03:01PM
Channel 4 'Homeland, series 2' by 4Creative
Channel 4 aimed to capture Homeland's recurring themes of secrecy, plotting and paranoia in poster and press ads to promote the second series.
Also in the News
BSkyB, C4, ITV and UKTV debate opportunities around product placement
by Arif Durrani, 15 October 2012, 10:00AM
Scottish Power pushes sponsorship of C4 cancer fundraiser
by Matthew Chapman, 15 October 2012, 09:50AM
Red Bull Stratos skydive smashes YouTube records
by Sarah Shearman, 15 October 2012, 09:22AM
Blogs
Ines Nadal These are pinteresting times
Ines Nadal, 12 October 2012, 8:10AM
Lolly and Nat Come to Memory lane, E2
Lolly and Nat, 10 October 2012, 2:10PM
Tara Beard-Knowland Bottling Bond
Tara Beard-Knowland, 10 October 2012, 8:10AM
ianmillner Has Hornby missed a stop?
ianmillner, 09 October 2012, 1:10PM
Dave Trott EVERYTHING OLD IS NEW AGAIN
Dave Trott, 09 October 2012, 8:10AM
Jonathan Akwue Ginger Pigs, Talking Dogs and Blue Sky Thinking
Jonathan Akwue, 09 October 2012, 6:10AM
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