The Wall > Lord Sugar talks social media and his Twitter rivalry with Piers Morgan [video]

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Lord Sugar talks social media and his Twitter rivalry with Piers Morgan [video] 09 October 2012, 2:39PM Tweet Speaking at an advertising event hosted by Nabs last week, Lord Sugar (@lord_sugar) took questions from the 500 strong audience via a live Twitter wall. When asked about his thoughts on how social media shapes consumer habits, as well as his love/hate twitter relationship with his big Twitter rival Piers Morgan, Lord Sugar responded by calling him a "twat". Girls Aloud are back with cryptic website and new Twitter accounts 09 October 2012, 12:00PM Tweet Never mind Boris Johnson, David Cameron and Conservative Party Conference, the big news flying around the social web today is the return of girl band Girls Aloud. Formed as part of Simon Cowell’s one off battle of the sexes “Popstars – The Rivals”, the five piece had been on sabbatical, with members releasing their own material, and Cheryl Cole featuring on Cowell’s X-Factor. Obama dominates on Twitter and leads Romney in viral battle [infographic] 09 October 2012, 10:29AM Tweet The race for the White House is in full swing, but which candidates' video ads and tweets are attracting the most attention across social media? We’ve two infographics here. The first has been put together by Unruly Media tracking the number of shares each candidate’s video content receives across Twitter, Facebook and the blogosphere. Pioneers of Digital: Martha Lane Fox talks entrepreneurship and technology 09 October 2012, 8:24AM Tweet Last week, a book I have co-written with Dr. Paul Springer from Buckinghamshire University was published in the UK. Pioneers of Digital tells the stories of twenty leaders in advertising, marketing search and social media who have done incredible things on the web. Pretty Polly app offers discounts for your worst sock pics 08 October 2012, 3:01PM Tweet Nice idea here from Pretty Polly to promote its new Secret Socks range. It asks women to upload a pic of their dodgiest socks to get a discount from 10%-100%. The campaign echoes what some other fashion brands have done such as Uniqlos tweet to get the price down and shoe brand Miista giving a greater discount if the person who tweets has a high ranking on Klout. Google changes spark call for more integrated SEO 08 October 2012, 2:30PM Tweet With Google researching the possibility of reducing its page one search results from ten to seven and favour due to be given to paid results on Google shopping, it is time companies revisited their overall spend to ensure they are getting the most from their budget. Sharing the floor - is social media helping women to find their voice? 08 October 2012, 11:17AM Tweet It is now a couple of weeks since an article in the American Political Science review, asserting that women speak less than men in group discussions, made headlines in the UK's national media. David Cameron passes 100,000 followers with dig at bookmakers 08 October 2012, 9:43AM Tweet UPDATE -David Cameron last night passed the 100,000 follower milestone. It was a quick canter to six figures for the Prime Minister who marked the occasion with his ninth Tweet and a little dig at some bookmakers. Insiders say Twitter will seek an IPO in 2014 08 October 2012, 8:32AM Tweet An illuminating profile of Twitter CEO Dick Costolo in the New York Times looking at his stewardship of Twitter since the three founders either left to focus on other projects, Biz Stone and Evan Williams now run incubator start-up incubator Obvious, or took more strategic roles as Jack Dorsey has done. PBS launches Big Bird Twitter campaign after Romney attack 05 October 2012, 6:48PM Tweet A savvy and speedy move here by US public service broadcaster PBS after it took advantage of Mitt Romney’s attack on the network during the first presidential debate earlier this week. 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