The Wall > In the dark art of Facebook it is still content that counts

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list In the dark art of Facebook it is still content that counts 18 October 2012, 11:19AM Tweet Since Facebook announced changes to its Edgerank Algorithm last month, cries of plummeting Facebook Reach have sprung up across the industry, with some claiming their Reach figures have fallen by as much as 50%. The dark art of Facebook's Algorithm determines what type of content is shown in a user's news feed. The recent change means this now puts more emphasis than ever on the volume of engagement each post receives - if fans aren't engaging with your content, eventually they may stop seeing it altogether. As many as 22% of companies have no social media strategy 18 October 2012, 11:09AM Tweet It may seems staggering that in the digital, social age companies feel they can communicate effectively without using social media, but that is the case according to the latest Grayling Pulse survey. Faking Felix Baumgartner a great Twitter lesson in checking the facts 18 October 2012, 9:58AM Tweet A really good Slideshare here from Ultra Social UK founder @suellewellyn on why it pays to check who exactly it is you’re retweeting when a major news story breaks. There is a growing possibility that it is not who you think as spammers and parody accounts take to social media in increasingly large numbers. Condé Nast expects digital to generate 30% of total revenue in 2014 17 October 2012, 1:35PM Tweet Luxury brands are arriving fashionably late to the digital ecosystem, and high-end publisher Condé Nast hopes they will propel digital spend to 30% of total revenues within the next 18 months, says digital leader Jamie Jouning. Divorce comes to SEO 17 October 2012, 11:21AM Tweet Last night Google launched a new tool and stressed that only experts should use it. The link disavow tool allows webmasters and brands to divorce themselves from pesky low quality inbound links that will not simply go away. Mail and Telegraph get most online shares through Pinterest, Guardian has most followers 17 October 2012, 8:28AM Tweet The Daily Mail and Telegraph websites are the early winners in the race to get people sharing their content on Pinterest while the Guardian has attracted the most followers to its official Pinterest page. Bodyform fights sarcasm with sarcasm: 'Hi Richard. We loved your post on our Facebook page' 17 October 2012, 7:47AM Tweet Rather than endure the recent social media backlash of fellow feminine hygiene brand FemFresh, Bodyform has chosen to fight sarcastic Facebook comments made about its advertising with more sarcasm, issuing a wonderfully irreverent retaliation video on YouTube. A disability access guide? There's an app for that! 16 October 2012, 2:48PM Tweet Picture yourself in this situation - you are wheelchair bound and want to go out to a restaurant in London. Did you know that 300,000 people in the city face situations like this everyday? If you are mobility challenged, you'll need to phone ahead and check on whether, or not, the restaurant you have in mind can accommodate you. The perfect threesome - social media, mobile and experiential? 16 October 2012, 2:36PM Tweet Consumers are no longer passive spectators of marketing activity - they expect to be active participants in brand conversations and campaigns. Experiential marketing fulfils this demand by taking engaging, interactive and memorable brand experiences directly to consumers - driving awareness, trial, conversations, content and generating a strong impact on purchase propensity. Celebrating Ada Lovelace, and the modern female tech pioneers 16 October 2012, 12:38PM Tweet Today is Ada Lovelace day. Lovelace, the daughter of poet Lord Byron, created the first organised algorithm akin to a computer code back in 1843. The algorithm Lovelace produced was then used for Charles Babbage’s Analytical Engine. As the picture above shows, she hardly resemble a modern day hacker! BR Insight Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast) Staying on top of the latest search, social and mobile innovations will ... The Red Cross Goes Mobile: Transforming The Mobile User Experience (Webcast) Over the last year, the number of people visiting the British Red Cross ... Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast) - With so many customer touchpoints online, understand where to start in... 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