Friday, 26 October 2012

Marketing Daily - Sir Martin Sorrell: why Facebook and Google need to hold their nerve. Plus easyJet, Sky, Vodafone, and Philips

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Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
Sir Martin Sorrell: why Facebook and Google need to hold their nerve
Noelle McElhatton,
26 October 2012
 

Facebook and Google may have had recent wobbles on the stock market...

Sir Martin Sorrell: 'Life is tough'
 
 
IAB Engage: easyJet to introduce mobile boarding passes
Daniel Farey-Jones,
25 October 2012
 

EasyJet is aiming to become the first low-cost airline to introduce mobile...

EasyJet marketing director Peter Duffy
 
 
IAB Engage: Sky digital marketer on risks in the "age of the jerks"
Maisie McCabe,
26 October 2012
 

Marketers should be willing to take risks because in "this age of...

Matthew Turner
 
 
Vodafone combats EE 4G with monster press activity
John Reynolds,
26 October 2012
 

Vodafone has today taken out full cover-wrap advertising in The Daily Telegraph,...

Vodafone: launches marketing campaign with cover wrap blitz
 
 
Charging for wi-fi? You might as well try to charge for air
John V Willshire,
26 October 2012
 

Brands from Virgin Media on the London Underground to my local barber...

Charging for wi-fi? You might as well try to charge for air
 
 
ExxonMobil green fuel marketer Nicholas Mockford killed in Brussels attack
Loulla-Mae Eleftheriou-Smith,
26 October 2012
 

Nicholas Mockford, head of marketing for interim technologies for ExxonMobile Chemicals, Europe,...

ExxonMobil: green fuel marketer Nicholas Mockford killed in Belgium
 
 
F1 rumours leave brand investments in balance
Alex Brownsell,
26 October 2012
 

Speculation and scandals affecting sport sponsors highlight the risk of using brand...

F1 rumours leave brand investments in balance
 
 
Philips partners Spotify for StyleShaver gig
Matthew Chapman,
26 October 2012
 

Philips' male grooming division is partnering with Spotify for a novel music...

Philips: teams up with Spotify for promotional gigs
 
 
Will Harris: Get a grip on your brand's numbers
Will Harris,
26 October 2012
 

Asking data analytics people to work out what the numbers actually mean...

Will Harris: Get a grip on your brand's numbers
 
 
 
Also in the News
 
EasyJet signs up as official airline of Mobo awards
Loulla-Mae Eleftheriou-Smith,
26 October 2012
 
Brand Barometer: Social media performance of Burberry
Staff,
26 October 2012
 
Which notebook brand is most prominent online? Brand barometer
Gemma Charles,
26 October 2012
 
 
 
Blogs
 
 
‘No Mr Bond I expect you to buy’
Joe Marshall
 

Tweet Daniel Craig as James Bond is not the only star of Skyfall The latest James Bond film Skyfall...

 
 
Happiness Matters: Why Happy Marketers are More Motivated
Brand Learning
 

Tweet This post is provided by Michele McGrath, Partner and Chief Operating Officer at Brand Learning , global experts in...

 
 
Helen Edwards: Deluded campaign ignores Post Office disorder
Helen Edwards
 

Downton Abbey has become our equivalent of the Super Bowl for showcasing blockbuster TV spots. In this season’s opening episode,...

 
 
It’s not just about Google Glass, Space Elevators and Driverless Cars
Paul Frampton
 

Tweet Many thousands have been there, but millions more would give their Googling fingers to be invited into Google's Palo...

 
 
Heinz Meanz Business
Jonathan Weeks
 

Tweet Tough economic times do not mean that innovation isn't insightful writes Jon Weeks, Director in Ipsos Marketing The...

 
 
 
 
 
 
Whitepapers
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
Transforming The Mobile User Experience (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
Algorithms and Optimization for Search Engine Marketing (Expert Reports)
 
Using portfolio optimization to achieve optimal performance of a search ...
 
 
 
 
Jobs of the Week

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