Friday 26 October 2012

Digital AM - Sir Martin Sorrell, Vodafone, Campaign Viral Chart, IAB Engage, Evening Standard

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Digital AM
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Sir Martin Sorrell: why Facebook and Google need to hold their nerve
Sir Martin Sorrell: why Facebook and Google need to hold their nerve
by Noelle McElhatton
26 October 2012, 12:00PM
Facebook and Google may have had recent wobbles on the stock market but they need to hold nerve in the face of analyst pressure, WPP chief executive Sir Martin Sorrell said this week.
Vodafone combats EE 4G with monster press activity
Vodafone combats EE 4G with monster press activity
by John Reynolds
26 October 2012, 11:28AM
Vodafone has today taken out full cover-wrap advertising in The Daily Telegraph, The Guardian, The Independent and free morning titles Metro and CityAM, in a move to combat the imminent arrival of EE's 4G network.
Campaign Viral Chart: Bond tops chart for Coke Zero
Campaign Viral Chart: Bond tops chart for Coke Zero
by Ben Hall
26 October 2012, 10:37AM
A 007 viral for Coke Zero, challenging consumers to prove their Bond skills in 70 seconds to win exclusive tickets to the film, was shared 696,926 times to become the most shared as this week.
IAB Engage: Sky digital marketer on risks in the
IAB Engage: Sky digital marketer on risks in the "age of the jerks"
by Maisie McCabe
26 October 2012, 11:40AM
Marketers should be willing to take risks because in "this age of the jerks" no-one knows what is going to happen in three years time, according to Matthew Turner, director, online sales and marketing, BSkyB.
IAB Engage: Microsoft to usher in 'new era' with $500m+ global marketing blitz
IAB Engage: Microsoft to usher in 'new era' with $500m+ global marketing blitz
by Arif Durrani
25 October 2012, 01:57PM
Microsoft is preparing to launch its biggest period of sustained global marketing activity in its 37 year history, with a series of ads that will promote individual products and their ability to work together, according to a senior insider.
IAB Engage: easyJet to introduce mobile boarding passes
IAB Engage: easyJet to introduce mobile boarding passes
by Daniel Farey-Jones
25 October 2012, 04:55PM
EasyJet is aiming to become the first low-cost airline to introduce mobile boarding passes as part of "re-engineering" its business to adapt to consumers' mobile adoption, according to marketing director Peter Duffy.
IAB Engage: Rimmel first to use new dual-screen ITV ad format
IAB Engage: Rimmel first to use new dual-screen ITV ad format
by Maisie McCabe
25 October 2012, 03:35PM
Rimmel London, the cosmetics brand, will be the first advertiser to use ITV's new synchronised ad format this weekend, when one of its digital ads appears on 'The X Factor' app at the same time as an ad is shown on ITV1.
RAJAR Q3 2012: Agency views on digital plateauing and Bauer Media's success
RAJAR Q3 2012: Agency views on digital plateauing and Bauer Media's success
by Maisie McCabe
25 October 2012, 02:21PM
Four radio buyers give their views on the upshot for the big radio groups of the Rajar radio listening figures for the third quarter, during which time the London 2012 Olympic and Paralympic Games may have impacted habits.
IAB Engage: 'The world wide web is becoming the web of people'
IAB Engage: 'The world wide web is becoming the web of people'
by Sarah Shearman
25 October 2012, 01:40PM
The world wide web is "subtly" shifting to revolve around consumer needs, while Microsoft wants to "change the dialogue" when it comes to using consumer data for advertising purposes, says Dave Coplin, chief envisioning officer at the software and te...
Evening Standard website suffers torrid September
Evening Standard website suffers torrid September
by John Reynolds
25 October 2012, 01:25PM
Standard.co.uk, the London Evening Standard's website, suffered a double digit fall in monthly users and average daily browsers in September, worse than any national newspaper website, according to the latest round of digital newspaper websites audit...
Also in the news
Hey big spenders - explaining FMCG's rise to the top of the online adspend pile
by Ashley Underwood, 26 October 2012, 08:30AM
IAB Engage: Be 'agile, fast, work in real time and use data', says Google's Mark Howe
by Maisie McCabe, 25 October 2012, 11:35AM
Philips partners Spotify for StyleShaver gig
by Matthew Chapman, 26 October 2012, 09:03AM
From the blogs
'No Mr Bond I expect you to buy'
Joe Marshall
26 October 2012, 11:06AM
Emails of Brown's former spin doctor Damian McBride maybe have been hacked
@gordonmacmillan
26 October 2012, 10:59AM
Super Fly Guy Felix gives Red Bull its Wings
Claire Emes
26 October 2012, 9:05AM
Car club
Greg Taylor
25 October 2012, 1:18PM
You can cut your way to greatness
Andy Nairn
25 October 2012, 9:28AM
Latest Blog Entries
'No Mr Bond I expect you to buy'
Joe Marshall, 26 October 2012
Emails of Brown's former spin doctor Damian McBride maybe have been hacked
@gordonmacmillan, 26 October 2012
Super Fly Guy Felix gives Red Bull its Wings
Claire Emes, 26 October 2012
Car club
Greg Taylor, 25 October 2012
You can cut your way to greatness
Andy Nairn, 25 October 2012
BBC's Unsafe Sex in the City - you can't script stuff like this.
Chris Arnold, 25 October 2012
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