Digital AM - Virgin Atlantic, PG Tips, Campaign Viral Chart, BrandMAX 2012, Bauer

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Virgin Atlantic and M&S among first to use Apple mobile voucher offering by Sarah Shearman 05 October 2012, 10:40AM Virgin Atlantic, Marks & Spencer and Harvester are among the first UK brands using Apple's new mobile voucher service Passbook. PG Tips gives away cash via Facebook by Loulla-Mae Eleftheriou-Smith 05 October 2012, 09:06AM PG Tips, the Unilever-owned tea brand, has created a scratchcard-style Facebook app that gives consumers the opportunity to win up to £100. Campaign Viral Chart: Hollywood boosts shares of top viral ads by Ben Hall 05 October 2012, 08:30AM An ad starring Hollywood actor Samuel L Jackson, paid for by the Jewish Council for Education and Research in support of Barack Obama, has been shared 492,006 times in the past seven days making it the most shared ad this week. The week social media took the centre stage by 04 October 2012, 08:00AM Social Media Week last week placed the medium firmly under the spotlight, featuring an array of events from niche social media consultancies to technology giants. Leo Ryan and Alex Miller consider their takeaways. BrandMAX 2012: 'Big data itself does nothing', says Co-operative's insight chief by Loulla-Mae Eleftheriou-Smith 04 October 2012, 03:39PM Neil Carden, the Co-operative's head of insight and planning, claims that possessing "big data" itself "does nothing", but that its use allows marketers and businesses to create value for customers. Bauer Media invests in pre-launch e-commerce business by Nick Batten 04 October 2012, 05:10PM Magazine publisher Bauer Media has taken a minority stake in StorkUp, a social commerce community for parents to recommend, find and buy baby and child-related products that is yet to launch. Susan Clarke to oversee digital at the7stars by Nick Batten 04 October 2012, 11:05AM The7stars has appointed the MEC client activation director, Susan Clarke, as its head of digital. Also in the news Russell Davies: It's unfashionable and caked in spam, but e-mail still rules by Russell Davies, 04 October 2012, 08:00AM Mills shows brands power of augmented reality by , 04 October 2012, 08:00AM Trading places: this week's people moves by Daniel Farey-Jones, 05 October 2012, 09:09AM From the blogs Spamalot - or maybe not? Ian Moore 05 October 2012, 11:00AM Does NI's print to digital ad conversion go far enough? Mark Inkip 05 October 2012, 10:43AM Absinthe-style Greg Taylor 05 October 2012, 10:27AM How the press release morphed into multimedia content driven by social media and SEO @gordonmacmillan 05 October 2012, 8:36AM When I was younger, so much younger than today John Carroll 05 October 2012, 8:00AM Promotion: How do you measure up against your competitors on Facebook? Brand Republic is offering a limited number of bespoke reports, comparing your Facebook page to 2 other pages you choose. Find out how you're performing against your competitors here Latest jobs Digital Project Manager - Video agency - Central London - £40k Recruiter Digital Gurus Salary £35000 - £40000 per annum Location London account director / senior project manager > FAST GROWING BOUTIQUE AGENCY Recruiter collectivo Salary to £50k plus agency benefits Location Central London Account Manager Recruiter Haymarket Media Group Salary Depending on experience Location London Digital Account Manager Recruiter Purple Consultancy Salary £27000 - £32000 per annum Location London Moving Picture Producer | London | £60,000 Recruiter Dynamic New Alliances Salary £60k Location London Account Director - Global Brands Recruiter Adstream Salary £65,000 per annum + benefits Location High Holborn, London BR Insight Gain an Edge With 2012â€?s Hottest Search, Social and Mobile Trends (Webcast) Staying on top of the latest search, social and mobile innovations will ... Transforming The Mobile User Experience: A True Story (Webcast) Over the last year, the number of people visiting the British Red Cross ... Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast) - With so many customer touchpoints online, understand where to start in... 1700 Global Chief Marketing Officers Identify 2012â€?s Biggest Challenges and How to Overcome Them (Expert Reports) In a recent IBM study with 1700 Chief Marketing Officers, the four bigge... Event Organisers: What the London Olympics Can Teach us About Event Promotion (Expert Reports) The London 2012 Olympic Games have come and gone and it’s time to ... Event Organisers: tapping into social media to build a thriving customer fan base (Expert Reports) As an event organiser, your customer database is the most important tool... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders