| | Twitter looks to Facebook as it tests "like" button | 23 October 2012, 11:55AM | It looks like Twitter are taking a lead from Facebook and bringing in “Likes” instead of Favourites. The Favourite button has become more and more prominent in Twitter with users using the feature to store tweets they don’t want to lose, normally things like stats and links, but don’t always want to retweet.
| | | Can brands benefit from self-service on Facebook? | 23 October 2012, 11:31AM | For many customers wanting to pay their bills, check their balance, track an order or simply find information online has become a highly convenient way to self-serve. But what's next? At the moment, it seems that many organisations with a business-to-consumer relationship have a Facebook or social media presence to some degree.
| | | | | Facebook should begin charging brands for their fans | 22 October 2012, 2:57PM | Interesting piece of comment on Ad Age here arguing that Facebook should forget traditional advertising efforts, as they are not working, and start to charge for what is working. Namely, charge brands for the fans that they attract to their Facebook pages.
| | | | | | | Why you should shun Facebook and Twitter for calmer technology | 22 October 2012, 8:22AM | Our increasingly visual culture has led us to become immune to the vast majority of visual signals present throughout our daily lives. For brands it is often difficult to make products or advertising stand out as there are just so many messages all vying for our attention.
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