The Wall > Facebook should begin charging brands for their fans

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Facebook should begin charging brands for their fans 22 October 2012, 2:57PM Tweet Share Interesting piece of comment on Ad Age here arguing that Facebook should forget traditional advertising efforts, as they are not working, and start to charge for what is working. Namely, charge brands for the fans that they attract to their Facebook pages. Brazil's top newspapers abandon Google News 22 October 2012, 11:00AM Tweet Share The debate about Google and whether it is a friend or foe is unlikely to resolved anytime soon. In the UK News International has only recently done a U-turn on its stance to stop articles from its quality national newspapers, The Times and The Sunday Times, featuring in Google’s search listings. Obama is beating Romney in digital and social media battle 22 October 2012, 9:59AM Tweet Share While the latest polls show Barack Obama and Mitt Romney running neck and neck, with neither side able to pull decisively away, the online battle looks like a different story entirely. Why you should shun Facebook and Twitter for calmer technology 22 October 2012, 8:22AM Tweet Share Our increasingly visual culture has led us to become immune to the vast majority of visual signals present throughout our daily lives. For brands it is often difficult to make products or advertising stand out as there are just so many messages all vying for our attention. Joanna Shields quits Facebook to lead London's Tech City 21 October 2012, 2:44PM Tweet Share Joanna Shields, vice president of EMEA at Facebook, has quit the social network to head up London’s Tech City. Her departure comes as Facebook hunts for its first UK managing director leaving it with two senior vacancies at the top of the organisation in Europe. Tweeting the novel: Twitter announces the Twitter fiction festival 19 October 2012, 2:39PM Tweet Share There have been some good examples of how writers have used Twitter to experiment. Most notably in May Jennifer Egan released an 8,500 short story on Twitter, called 'Black Box', in a serialisation experiment with the New Yorker's fiction Twitter account @NYerFiction. There was also Teju Cole’s ‘Small Fates‘ and Dan Sinker's @mayoremanuel. What brands need to know about the new global pages on Facebook 19 October 2012, 12:25PM Tweet Share Brands that have an international presence just got a major and long awaited boost, courtesy of Facebook who recently announced the roll out of one global identity, localised per market. Facebook’s own Marketing page as seen above, has had this structure for many months – we’ve known it’s been coming but yesterday it was finally announced to the masses. Death of print edges closer as Newsweek axed and Guardian's future in spotlight 19 October 2012, 11:48AM Tweet Share A big week in the story of ‘Print is Dead’ as Tina Brown axed Newsweek, signalling its online only future, and more speculation about the future of The Guardian in print. Facebook doesn't sell products directly but is it really better than sex? 19 October 2012, 9:30AM Tweet Share Every week there is a new survey which disproves one theory on social media while throwing up another. In the last couple of weeks two have revealed that facebook doesn't lead to on line sales, email is much more effective and another that facebook followers prefer social media updates to sex (they're clearly doing it wrong.....). For brands community managers are key to targeting mums 19 October 2012, 8:52AM Tweet Share In the past, many marketing communications directed at mums have been misguided, depicting idyllic situations and outcomes that often don't resonate with the target audience and its aspirations. In some cases, the perception still seems to be that mums are living the dream, or at least wish to, with a spotless kitchen and 2.4 children. 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