Monday, 29 October 2012

Marketing Daily - Guinness unveils digital brand experience; plus New Covent Garden Soup Co, First Direct, MyWardrobe.com, and ASOS

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Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
Guinness unveils digital brand experience
Gemma Charles,
26 October 2012
 

Diageo has revamped its Guinness Storehouse to create an "immersive digital brand...

Guinness Storehouse: digital revamp
 
 
Q&A: Guinness global strategy and communications director Grainne Wafer
Gemma Charles,
29 October 2012
 

Diageo last week unveiled a revamp of its Guinness Storehouse visitor attraction...

Guinness: founded by Arthur Guinness in 1759
 
 
Tesco culls New Covent Garden Soups
John Reynolds,
29 October 2012
 

Tesco has axed New Covent Garden Soups Co from its shelves, 12...

New Covent Garden Soup Co: product range delisted by Tesco
 
 
RFU considers selling naming rights to Twickenham
John Reynolds,
29 October 2012
 

The Rugby Football Union (RFU) is considering selling the naming rights to...

Twickenham Stadium: RFU considering whether to sell the naming rights
 
 
East Coast trains poaches First Direct's Cowen for top marketing role
Loulla-Mae Eleftheriou-Smith,
29 October 2012
 

East Coast Mainline, the Government-owned rail operator, has poached former First Direct's...

East Coast: miniature prices by Dentsu London
 
 
My Wardrobe to ditch menswear offering
Matthew Chapman,
29 October 2012
 

Online retailer My Wardrobe.com is reportedly ditching its menswear offering next year...

My Wardrobe.com: reported to be dropping its menswear offering
 
 
Random House and Penguin merge to form publishing powerhouse
Matthew Chapman,
29 October 2012
 

Publishing giants Random House and Penguin Group will be merged after an...

Marjorie Scardino: Outgoing chief executive of Pearson
 
 
 
Also in the News
 
Confused.com launches YMCA-themed Christmas ad
Matthew Chapman,
29 October 2012
 
Asos shows off Ellie Goulding and Azelia Banks in global Christmas campaign
Loulla-Mae Eleftheriou-Smith,
29 October 2012
 
Sky to sponsor drive time on Magic 105.4
Maisie McCabe,
29 October 2012
 
 
 
Blogs
 
 
What’s in a font?
Julie Strawson
 

Consumers, often without realising it, will have an association or link to a particular brand and only when that brand...

 
 
Brands take sports marketing to new heights
Nigel Currie
 

Despite all the talk of recession and austerity, one marketing sector in particular has shown no signs of slowing up...

 
 
‘No Mr Bond I expect you to buy’
Joe Marshall
 

Daniel Craig as James Bond is not the only star of Skyfall The latest James Bond film Skyfall goes...

 
 
Happiness Matters: Why Happy Marketers are More Motivated
Brand Learning
 

This post is provided by Michele McGrath, Partner and Chief Operating Officer at Brand Learning , global experts in transforming...

 
 
Helen Edwards: Deluded campaign ignores Post Office disorder
Helen Edwards
 

Downton Abbey has become our equivalent of the Super Bowl for showcasing blockbuster TV spots. In this season’s opening episode,...

 
 
 
 
 
 
Whitepapers
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
Transforming The Mobile User Experience (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Mastering Digital Advertising: How to boost your bottom line (Expert Reports)
 
In 2011 the Internet Advertising Bureau (IAB) calculated that £1 i...
 
 
Algorithms and Optimization for Search Engine Marketing (Expert Reports)
 
Using portfolio optimization to achieve optimal performance of a search ...
 
 
 
 
Jobs of the Week

Social Media Account Executive, Gemini Search £20000 - £24000 per annum + benefits, City of London

Account Manager - Integrated award-winning agency -Kent- £28-35K, WE ARE THOMAS Up to £35,000 per annum plus benefits, Kent

Junior Mobile Designer, Propel £20000 - £25000 per annum + £20,000 - £25,000, London

Senior Account Director, Direct Recruitment £50,000 + bens, Central London

Partnerships Executive, Michael Page Digital £22000 to £25000 per annum, London

Web Analytics Analyst, Michael Page Digital £30000 to £35000 per annum, West End

Design Account Manager, Michael Page Agency £25000 to £30000 per annum, Leeds

Integrated Account Director, Michael Page Agency £35000 to £45000 per annum, Doncaster

Account Director, PFJ £40000.00 - £50000.00 per annum, London

Senior Innovation Consultant - Branding, Hasson Associates £60,000-£80,000, Central London

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