Monday 22 October 2012

Marketing Daily - Jamie Oliver launches exclusive food range for Boots; plus Facebook, Harrods, Duracell, and Heinz

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Breaking news from Marketing
 
Breaking news from Marketing October 2012
 
Latest News
 
Jamie Oliver launches exclusive food range for Boots
Matthew Chapman,
22 October 2012
 

Alliance Boots has partnered Jamie Oliver to launch a "deli-inspired" lunchtime range...

Boots: rolls out Jamie Oliver sandwich range
 
 
Facebook loses EMEA chief Joanna Shields to Tech City
Sarah Shearman,
22 October 2012
 

Facebook's top executive in Europe, Joanna Shields, is leaving to spearhead the...

Joanna Shields: vice-president for Facebook EMEA
 
 
ECB commercial chief attacks football deals as English cricket seeks sponsor
John Reynolds,
22 October 2012
 

The England cricket team is parting company with top sponsor Brit, prompting...

England cricket team: parts company with sponsor Brit
 
 
Chinese car brand Qoros paves way for UK launch
Matthew Chapman,
22 October 2012
 

Chinese car brand Qoros is planning to tackle the UK market in...

Qoros: Chinese car brand expected to launch in the UK in 2016
 
 
Harrods targets the tween pound with virtual store
Daniel Farey-Jones,
22 October 2012
 

Harrods has partnered with fashion-focused girls' social network Stardoll to set up...

Harrods targets the tween pound with virtual store
 
 
Duracell encourages battery re-use with Energy Saving Trust
Loulla-Mae Eleftheriou-Smith,
22 October 2012
 

Duracell, the P&G-owned battery brand, is pushing the "power check" function on...

Duracell: online video features giant Duracell Bunny powered by discarded batteries
 
 
Heinz innovation unit appoints former Muller man Lee Rolston
John Reynolds,
19 October 2012
 

Heinz has appointed former Muller Dairy marketing director Lee Rolston as the...

Lee Rolston: joins Heinz as director of its Explore unit in the UK and Ireland
 
 
Six marketing lessons from Red Bull Stratos
Nicola Kemp,
19 October 2012
 

The success of the Red Bull Stratos project underlines a broad cultural...

Red Bull Stratos
 
 
 
Also in the News
 
BT trademarks potential names for sports channels
Maisie McCabe,
22 October 2012
 
Coke Zero puts consumers through their paces in 007 ticket stunt
Loulla-Mae Eleftheriou-Smith,
22 October 2012
 
Grant's Whisky to sponsor late nights on ITV4
Maisie McCabe,
22 October 2012
 
 
 
Blogs
 
 
It’s not just about Google Glass, Space Elevators and Driverless Cars
Paul Frampton
 

Tweet Share Tweet Many thousands have been there, but millions...

 
 
Heinz Meanz Business
Jonathan Weeks
 

Tweet Share Tweet Tough economic times do not mean that...

 
 
Helen Edwards: Step away from the PowerPoint
Helen Edwards
 

Tweet Share As a young account manager in advertising, one...

 
 
Why is it so hard for big businesses to create successful new brands?
Jeremy Davies
 

Tweet Share Tweet The launch of Alpen Porridge underlines the...

 
 
Helen Edwards: Why the ‘b-word’ spells bad times for brands
Helen Edwards
 

Tweet Share You know your brand is in trouble when...

 
 
 
 
 
 
Whitepapers
 
 
Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)
 
Staying on top of the latest search, social and mobile innovations will ...
 
 
The Red Cross Goes Mobile: Transforming The Mobile User Experience (Webcast)
 
Over the last year, the number of people visiting the British Red Cross ...
 
 
Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)
 
- With so many customer touchpoints online, understand where to start in...
 
 
Algorithms and Optimization for Search Engine Marketing (Expert Reports)
 
Using portfolio optimization to achieve optimal performance of a search ...
 
 
1700 Global Chief Marketing Officers Identify 2012's Biggest Challenges and How to Overcome Them (Expert Reports)
 
In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...
 
 
 
 
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