Monday, 29 October 2012

Breaking news from Brand Republic - DMGT, X Factor, Random House and Penguin, GroupM

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Latest news
DMGT in talks to offload Northcliffe Media to David Montgomery
DMGT in talks to offload Northcliffe Media to David Montgomery
by John Reynolds
29 October 2012, 08:46AM
Daily Mail & General Trust (DMGT) is in discussions to offload its regional arm Northcliffe Media to a vehicle fronted by the former chief executive of Mirror Group, David Montgomery.
Strictly Come Dancing wins Saturday night ratings crown
Strictly Come Dancing wins Saturday night ratings crown
by Maisie McCabe
29 October 2012, 10:03AM
ITV1's 'The X Factor' was beaten by 'Strictly Come Dancing' again on Saturday night, although the former continues to be the biggest commercial TV show by far on Saturday nights.
Random House and Penguin merge to form publishing powerhouse
Random House and Penguin merge to form publishing powerhouse
by Matthew Chapman
29 October 2012, 10:05AM
Publishing giants Random House and Penguin Group will be merged after an agreement was reached between respective owners Bertelsmann and Pearson, the groups have today (Monday) confirmed.
GroupM and UM land Johnson & Johnson's £200m media business
GroupM and UM land Johnson & Johnson's £200m media business
by Nick Batten
26 October 2012, 03:41PM
Johnson & Johnson, the health and skincare company, has handed IPG's UM and GroupM's MEC its EMEA media planning and buying business, estimated to be worth £200 million.
RFU considers selling naming rights to Twickenham
RFU considers selling naming rights to Twickenham
by John Reynolds
29 October 2012, 08:48AM
The Rugby Football Union (RFU) is considering selling the naming rights to Twickenham, as it moves to boost revenues ahead of the 2015 World Cup.
Samsung launches TV ad starring 143 David Baileys
Samsung launches TV ad starring 143 David Baileys
by Matthew Chapman
26 October 2012, 05:09PM
Samsung is running a TV campaign starring 143 David Baileys from all over the UK as part of a multi-million campaign for its NX smart camera.
My Wardrobe to ditch menswear offering
My Wardrobe to ditch menswear offering
by Matthew Chapman
29 October 2012, 09:45AM
Online retailer My Wardrobe.com is reportedly ditching its menswear offering next year as part of plans to focus on its international expansion.
Opinion
Think BR: Consistency is the key to engaging the next generation
Think BR: Consistency is the key to engaging the next generation
by Matthew Hook
29 October 2012, 08:00AM
Young people need to be approached with the same level of understanding and respect as any other audience, writes Matthew Hook, chief strategy officer, Carat.
Think BR: Creativity - half-baked or baked in?
Think BR: Creativity - half-baked or baked in?
by Steve Gladdis and Chris Barez-Brown
29 October 2012, 08:30AM
What steps can you take to make sure creativity is at the heart of your company, ask Steve Gladdis, managing partner, MediaCom, and Chris Barez-Brown, founder, Upping Your Elvis.
Intelligence
Hey big spenders - explaining FMCG's rise to the top of the online adspend pile
Hey big spenders - explaining FMCG's rise to the top of the online adspend pile
by Ashley Underwood
26 October 2012, 08:30AM
New data helps explain the FMCG sector's changing attitude towards online adspend, writes Ashley Underwood, Ashley Underwood, strategy manager TGI & Custom, Kantar Media.
When to respond to social media chat
When to respond to social media chat
by Jeremy Lee
25 October 2012, 08:30AM
Can utilising social media comments be a long-term ad strategy for brands, Jeremy Lee wonders.
Also in the news
RAJAR Q3 2012: Agency views on digital plateauing and Bauer Media's success
by Maisie McCabe, 25 October 2012, 02:21PM
Debenhams to launch first Christmas TV campaign in six years
by Matthew Chapman, 25 October 2012, 11:33AM
Nike sells Umbro for £139m to Iconix Brand Group
by Matthew Chapman, 25 October 2012, 11:27AM
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