| Latest news | |  | | | | | Twitter is introducing a new feature, called Twitter Survey, aimed at helping brands measure the effectiveness of their ad campaigns on the platform. | | |  | | | | | United Colors of Benetton is gearing up to consolidate its media planning and buying account into its first agency network. | | |  | | | | | Marks & Spencer has launched its first product made from unwanted clothing donated by its customers, as part of its Shwopping recycling campaign. | | |  | | | | | Iglo Group, the frozen-food giant, is reviewing its advertising arrangements for its Iglo brand across continental Europe. | | |  | | | | | Costa Coffee is returning to TV after a two-year hiatus with a user-generated marketing campaign and its biggest investment in digital activity to date. | | |  | | | | | It seems utterly perverse, but as the dust settles on the Olympic Park and Channel 4's unprecedented coverage of the Paralympics, new research into who actually tuned in finds the Games achieved no discernable lift in the broadcaster's core 16-34 yea... | | |  | | | | | Sky driving - There was an aerial addition to the golfing activities at the Medinah Country Club in Chicago during the Ryder Cup. | | |  | | | | | The funeral was on Monday. There was a casket and gospel singers; the eulogists were dressed in black. Their task was to give the cold corpse of advertising a respectful final send-off. Even the legendary Bill Bernbach, David Ogilvy, J Walter Thompso... | | |  | | | | | Marketing took to the streets of Hammersmith to ask the public what they thought of Crispello, Cadbury's new chocolate bar that is firmly targeting the female market. | | | | | Promotional Feature: Your Growth, Our Reason |  | Helping you seize opportunities others haven't seen or thought possible since 1969.
www.kae.com | | | | | | Opinion | |  | | | | | I woke this morning with that gnawing mix of fear and obligation I get when I can't think what to write for Campaign. | | |  | | | | | Following a week when the career prospects of two media agency employees became the subject of such fevered speculation, the peripatetic and mercurial Vodafone marketer Clare Sheikh helped draw a little of the pus from the sorry and poisonous affair ... | | | | | Intelligence | |  | | | | | Do media agencies ask too much of their employees, Alasdair Reid asks. | | |  | | | | | BT's capture of Premier League rights shows that media owners are still willing to pay a premium to acquire rights to broadcast sports, two media agency heads suggest. | | | | | | | Latest jobs | | | | | | Shopper Marketing Manager | | Recruiter Johnson & Johnson | | Salary Attractive salary + bonus + benefits | | Location Maidenhead, Berkshire | | |  | | |
No comments:
Post a Comment