| Latest news | |  | | | | | IPA research has revealed that marketing spend has been revised downwards for a second successive quarter and that marketing executives are less confident in their companies' prospects for the first time this year. | | |  | | | | | Microsoft, Amazon and Apple are gearing up for an aggressive tablet computer battle in the UK, in the lead up to Christmas. | | |  | | | | | AB InBev has terminated its relationship with Lance Armstrong just days after expressing its continuing support for the disgraced cyclist, Marketing can reveal. | | |  | | | | | Gap, the high-street clothing retailer, has approached agencies about its international advertising and media accounts. | | |  | | | | | "Why should news organisations work together, when we can struggle separately?," asked The Guardian's head of media, Dan Sabbagh, less than three few weeks ago. | | |  | | | | | Dewar's, the premium blended Scotch whisky brand owned by Bacardi-Martini, has put its global advertising account up for review. | | |  | | | | | Mastercard has raided rival Visa to being in a UK comms head, as part of a move to beef up its approach to PR. | | |  | | | | | In the week that Bodyform scored a PR hit with a spoof ad on its Facebook page, its parent company, SCA Hygiene, has called a review of the feminine hygiene brand's global advertising account. | | |  | | | | | Nike has dropped cyclist Lance Armstong following "seemingly insurmountable evidence" that he participated in doping. | | | | | Opinion | |  | | | | | It's budget time, and two reports from the IPA and the Advertising Association won't make predicting where next year's growth is going to come from any easier. | | |  | | | | | To those tired of the industry's obsession with youth, the description of Chris Bovill and John Allison, who have just joined 4Creative as its joint heads, as "wunderkinds" by their new boss will have provided some cheer. | | | | | Intelligence | |  | | | | | What's the recipe for a funny ad? The creatives behind some of the most humorous TV and cinema campaigns share their craft and select their five favourite comedy ads created by other people. | | |  | | | | | Brands looking to enter into media sponsorship should be ready to commit to a multifaceted relationship, two experts advise. | | | | | | | Latest jobs | | | | | | Shopper Marketing Manager | | Recruiter Johnson & Johnson | | Salary Attractive salary + bonus + benefits | | Location Maidenhead, Berkshire | | |  | | |
No comments:
Post a Comment