Marketing Daily - Six marketing lessons from Red Bull Stratos; plus Ofgem, Samsung, Stork, and Girls Aloud

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing October 2012   Latest News   Six marketing lessons from Red Bull Stratos Nicola Kemp, 19 October 2012   The success of the Red Bull Stratos project underlines a broad cultural...     Industry view: What is the future of interactive TV advertising? Matthew Chapman, 19 October 2012   Is the new wave of 'interactive' TV advertising, as seen by Mercedes...     Ofgem proposals will force companies to disclose cheapest option John Reynolds, 19 October 2012   Energy companies will be forced to inform customers about the cheapest gas...     Samsung wins battle forcing Apple to run apology ads Matthew Chapman, 19 October 2012   Apple will be forced to deny that Samsung ripped off its designs...     Video: IKEA's Peter Wright on its upcoming music video style ads Georgina Brazier, 19 October 2012   Peter Wright, marketing manager for UK and Ireland at IKEA, said he...     Pandora to sponsor Girls Aloud greatest hits tour Sarah Shearman, 19 October 2012   Pandora, the jewellery brand, has been named the official sponsor of the...     Stork returns to TV with first new product for 20 years Loulla-Mae Eleftheriou-Smith, 19 October 2012   Unilever's baking-focused margarine brand Stork is returning to TV on Monday 22...     Minister praises industry crackdown on childhood sexualisation Gemma Charles, 19 October 2012   Edward Timpson, the new children's minister, has congratulated brands for tackling the...     Google's profits fall 20% to $2.18bn Sarah Shearman, 19 October 2012   Google's quarterly profit has plunged despite revenue growth of 45% as the...       Also in the News   Sales promotion: beyond the zero-sum game of deep price cuts Stuart Derrick, 19 October 2012   Brand Barometer: Social media performance of Dove Staff, 19 October 2012   Which price comparison site is most prominent online? Brand barometer Gemma Charles, 18 October 2012       Blogs     It’s not just about Google Glass, Space Elevators and Driverless Cars Paul Frampton   Tweet Share Tweet Many thousands have been there, but...     Heinz Meanz Business Jonathan Weeks   Tweet Share Tweet Tough economic times do not mean...     Helen Edwards: Step away from the PowerPoint Helen Edwards   Tweet Share As a young account manager in advertising,...     Why is it so hard for big businesses to create successful new brands? Jeremy Davies   Tweet Share Tweet The launch of Alpen Porridge underlines...     Helen Edwards: Why the ‘b-word’ spells bad times for brands Helen Edwards   Tweet Share You know your brand is in trouble...             Whitepapers     Gain an Edge with 2012's Hottest Search, Social and Mobile Trends (Webcast)   Staying on top of the latest search, social and mobile innovations will ...     The Red Cross Goes Mobile: Transforming The Mobile User Experience (Webcast)   Over the last year, the number of people visiting the British Red Cross ...     Digital Behavioural Data... What's Worth Analysing And How Could It Lift Sales? (Webcast)   - With so many customer touchpoints online, understand where to start in...     Algorithms and Optimization for Search Engine Marketing (Expert Reports)   Using portfolio optimization to achieve optimal performance of a search ...     1700 Global Chief Marketing Officers Identify 2012's Biggest Challenges and How to Overcome Them (Expert Reports)   In a recent IBM study with 1700 Chief Marketing Officers, the four bigge...         Brand Manager, Brand Recruitment £35000 - £45000 per annum + plus fully expensed car and benefits, Huntingdon Partnerships Executive, Michael Page Digital £22000 to £25000 per annum, London Web Analytics Analyst, Michael Page Digital £30000 to £35000 per annum, West End Marketing & Recruitment Executive, Runshaw College Up to £20,779 p.a. pro rata, term time only., Runshaw, Lancashire Design Account Manager, Michael Page Agency £25000 to £30000 per annum, Leeds PR Account Manager, Michael Page Agency £20000 to £25000 per annum, Leeds Account Manager, London, Blue Skies Marketing Recruitment £30000 to £34000 per annum, London Designer /Artworker - Japanese Speaking, Purple Consultancy £20 - £24 per hour, London Senior Brand Manager, Stopgap £55000 - £60000 per annum, South East England Account Director - BTL / Promotions - Superb Agency! FMCG brands, Fill Recruitment Ltd £45k - £49k + bonus & excellent benefits., Central London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ▼  October (147) The Wall > How social media reacted to the $4bn St... Marketing Daily - Coke helps consumers burn calori... Campaign Daily Fix - National Express, IDM, Xbox, ... Digital AM - Twitter, Tesco, Barclaycard, EE, Mone... Media AM - Disney acquires Lucasfilm for $4bn, Twi... Breaking news from Brand Republic - Branston, comm... The Wall > American Apparel causes Twitter outrage... Campaign Daily Fix - IPA Awards, Diageo, Daily Dia... Media AM - John Lewis ads scoop IPA Effectiveness ... Digital AM - Domino's Pizza, Immediate Media, BBC ... Marketing Daily - Diageo seeks greater marketing c... Breaking news from Brand Republic - Littlewoods, I... The Wall > Three Myths of social media ROI Marketing Daily - Guinness unveils digital brand e... Campaign Daily Fix - Confused.com, Asos, Taylors o... Media AM - MediaCom awarded £30m Goodyear and Dunl... Digital AM - Guinness, Asos, Samsung, My Wardrobe Breaking news from Brand Republic - DMGT, X Factor... The Wall > Turning SEO Link Building into SEO Audi... Marketing Daily - Sir Martin Sorrell: why Facebook... Campaign Daily Fix - Publicis, Saville ad, viral c... Media AM - Media Week Awards winners, Media Week A... Digital AM - Sir Martin Sorrell, Vodafone, Campaig... Breaking news from Brand Republic - Media Week Awa... The Wall > Digital advertising falls at the New Yo... Rajar special - The latest Rajar figures featuring... Data & Direct Bulletin from Brand Republic - IAB E... Global Bulletin from Brand Republic - HSBC, Lance ... Digital AM - IAB Engage, WPP, Google, email market... Marketing Daily - IAB ENGAGE SPECIAL: Brands 'must... Campaign Daily Fix - Big Awards, Avis, Outdoor rev... Media AM - Starcom appoints Arena's Glucklich as M... Breaking news from Brand Republic - Campaign Big A... The Wall > Chelsea is the most social Premiership ... Campaign Daily Fix - L'Oreal, Richmond Ham, Kia, C... Marketing Daily - Brand of the Year 2012 shortlist... Media AM - Facebook reveals mobile revenues of $15... Digital AM - Facebook's $150m mobile revenues, App... Breaking news from Brand Republic - Apple, O2, Fac... The Wall > Obama gets the #bayonets moment on Twit... Marketing Daily - Vodafone plots leasing service t... Campaign Daily Fix - Sony, HSBC, WPP, Daily Diary,... Media AM - Journalists set to propose reopening of... Digital AM - Littlewoods' Facebook gadget show, Ya... Breaking news from Brand Republic - Lucozade ends ... The Wall > Facebook should begin charging brands f... Breaking News - David Emin promoted at Trinity Mirror Marketing Daily - Jamie Oliver launches exclusive ... Campaign Daily Fix - HSBC, Tesco, Coke Zero, Arc, BBH Media AM - HSBC in £400m global creative and media... Digital AM - Facebook, Harrods, Vevo, Duracell, M&S Breaking news from Brand Republic - HSBC, Facebook... The Wall > Death of print edges closer as Newsweek... Marketing Daily - Six marketing lessons from Red B... Campaign Daily Fix - MTV, MediaCom, CoppaFeel, Cam... Media AM - Google's profits fall 20%, what is the ... Digital AM - More4, Gu, Google, Newsweek, Future Breaking news from Brand Republic - Google, Campai... The Wall > In the dark art of Facebook it is still... Data & Direct Bulletin from Brand Republic - BSkyB... Marketing Daily - Cameron 'mistake' throws energy ... Global Bulletin from Brand Republic - Bacardi, Red... Media AM - Tracy De Groose promoted to CEO at Cara... Digital AM - Microsoft, Facebook, EBay, Viacom Int... Campaign Daily Fix - Gap, IPA Bellwether, Bacardi,... Breaking news from Brand Republic - Microsoft, IPA... The Wall > Conde Nast expects digital to generate ... Marketing Daily - IKEA's UK marketing boss outline... Campaign Daily Fix - UK adspend, Billington Cartme... Digital AM - Facebook, Virgin Media, Conde Nast, O... Media AM - Jubilee and Euro 2012 drive Q2 adspend,... Breaking news from Brand Republic - Boots, Q2 adsp... The Wall > The perfect threesome - social media, m... Campaign Daily Fix - Gyro, Nando's, Crisis, LBi, O... Media AM - Marissa Mayer poaches top Google exec f... Digital AM - The Guardian, Yahoo, TMW, digital ad ... Marketing Daily - Morrisons axes Flintoff from ads... Breaking news from Brand Republic - Morrisons, Chi... The Wall > Stephen Fry talks about the pressure of... Marketing Daily - Red Bull Stratos skydive from th... Campaign Daily Fix - Air New Zealand, HP Sauce, Ki... Media AM - Trinity Mirror's Harvey exits, Strictly... Digital AM - Red Bull Stratos, Campaign Viral Char... Breaking news from Brand Republic - Red Bull Strat... The Wall > Facebook's algorithm changes make engag... Marketing Daily - Spotify chief denies Coca-Cola s... Campaign Daily Fix - RKCR/Y&R, Balloon Dog, Campai... Digital AM - Yahoo, PPA Advertising Awards, AOP Su... Media AM - AOP Summit: AOL chief on closing sites,... Breaking news from Brand Republic - The Times and ... The Wall > 02 shows how you do great customer serv... Data & Direct Bulletin from Brand Republic - Faceb... Marketing Daily - Five marketing takeouts from thi... Global Bulletin from Brand Republic - Lance Armstr... Campaign Daily Fix - Harrods, Dove, Fallon, Omega ... Digital AM - Ocean Outdoor's Art of Outdoor Digita... Media AM - Maria Miller to clear Global Radio's GM... Breaking news from Brand Republic - Harrods, Metro... The Wall > Brands need to make websites more socia... Marketing Daily - Heinz boosts marketing budget ar... ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ►  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ►  September (158) ►  August (154) ►  July (159) ►  June (166) ►  May (147) ►  April (132) ►  March (174) ►  February (150) ►  January (141) ►  2010 (1415) ►  December (107) ►  November (166) ►  October (161) ►  September (163) ►  August (156) ►  July (162) ►  June (148) ►  May (136) ►  April (140) ►  March (76) About Me marketing your business online View my complete profile