The Wall > Conde Nast expects digital to generate 30% of total revenue in 2014

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Condé Nast expects digital to generate 30% of total revenue in 2014 17 October 2012, 1:35PM Tweet Luxury brands are arriving fashionably late to the digital ecosystem, and high-end publisher Condé Nast hopes they will propel digital spend to 30% of total revenues within the next 18 months, says digital leader Jamie Jouning. Divorce comes to SEO 17 October 2012, 11:21AM Tweet Last night Google launched a new tool and stressed that only experts should use it. The link disavow tool allows webmasters and brands to divorce themselves from pesky low quality inbound links that will not simply go away. Mail and Telegraph get most online shares through Pinterest, Guardian has most followers 17 October 2012, 8:28AM Tweet The Daily Mail and Telegraph websites are the early winners in the race to get people sharing their content on Pinterest while the Guardian has attracted the most followers to its official Pinterest page. Bodyform fights sarcasm with sarcasm: 'Hi Richard. We loved your post on our Facebook page' 17 October 2012, 7:47AM Tweet Rather than endure the recent social media backlash of fellow feminine hygiene brand FemFresh, Bodyform has chosen to fight sarcastic Facebook comments made about its advertising with more sarcasm, issuing a wonderfully irreverent retaliation video on YouTube. A disability access guide? There's an app for that! 16 October 2012, 2:48PM Tweet Picture yourself in this situation - you are wheelchair bound and want to go out to a restaurant in London. Did you know that 300,000 people in the city face situations like this everyday? If you are mobility challenged, you'll need to phone ahead and check on whether, or not, the restaurant you have in mind can accommodate you. The perfect threesome - social media, mobile and experiential? 16 October 2012, 2:36PM Tweet Consumers are no longer passive spectators of marketing activity - they expect to be active participants in brand conversations and campaigns. Experiential marketing fulfils this demand by taking engaging, interactive and memorable brand experiences directly to consumers - driving awareness, trial, conversations, content and generating a strong impact on purchase propensity. Celebrating Ada Lovelace, and the modern female tech pioneers 16 October 2012, 12:38PM Tweet Today is Ada Lovelace day. Lovelace, the daughter of poet Lord Byron, created the first organised algorithm akin to a computer code back in 1843. The algorithm Lovelace produced was then used for Charles Babbage’s Analytical Engine. As the picture above shows, she hardly resemble a modern day hacker! Hillsborough, Jimmy Savile and the power of social media to do good 15 October 2012, 3:06PM Tweet In some ways, it feels like we have had an autumn filled with some grim news. In particular I’d like to comment on two high profile stories – that of the Hillsborough cover up and the reported crimes of Jimmy Savile. Charity Hijacks Twitter Hashtag For Good #FirstWorldProblems 15 October 2012, 1:26PM Tweet How many Twitter hashtags have we seen hijacked in the past 12 months? Only last month Waitrose fell foul to the Twitter trend of “bashtagging” – users flooding a brand created hashtag with negative comments against the originator. The New York Times to follow China web launch with site in Brazil 15 October 2012, 10:58AM Tweet The New York Times is planning to launch a Portuguese-language website for Brazil next year as it seeks to grow its brand internationally. The news follows the beta launch of a Chinese-language site in June. Both launches help seal its position as the world’s largest newspaper and come ahead of the arrival of in November of Mark Thompson, the former BBC director-general, as its new chief executive. 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