Friday, 12 October 2012

Breaking news from Brand Republic - The Times and The Sunday Times, E.ON, Global Radio/GMG deal, Trading places, Flora

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Latest news
Times titles to publish corporate sales to boost ABC figures
Times titles to publish corporate sales to boost ABC figures
by Ben Bold
12 October 2012, 09:30AM
The Times and The Sunday Times will return to divulging corporate sales in their Audit Bureau of Circulations (ABCs) figures after a three-year hiatus, in a move likely to boost the titles' overall circulations by around 19,000 copies.
E.ON to scrap innovation unit
E.ON to scrap innovation unit
by Ben Bold
12 October 2012, 08:45AM
E.ON is scrapping its 14-strong innovation unit after three years to focus on its existing customers, following a review of the business.
Q&A with Best Buy Europe chief Andrew Harrison
Q&A with Best Buy Europe chief Andrew Harrison
by Matthew Chapman
11 October 2012, 12:54PM
Andrew Harrison, Best Buy Europe's chief executive, discusses the "stupid" Carphone Warehouse brand name, online advertising and the pointlessness of NFC.
Bauer Media welcomes OFT's decision to refer Global Radio/GMG deal to CC
Bauer Media welcomes OFT's decision to refer Global Radio/GMG deal to CC
by Maisie McCabe
11 October 2012, 11:47AM
Bauer Media has welcomed a referral of Global Radio's purchase of GMG Radio to the Competition Commission, despite suffering a knockback after the culture secretary green-lighted the acquisition on plurality grounds.
Trading places: this week's people moves
Trading places: this week's people moves
by Loulla-Mae Eleftheriou-Smith
12 October 2012, 09:30AM
Chris Bovill and John Allison, Fallon's creative partners, have quit the agency to head up 4Creative, while former M&S woman Kate Bostock resurfaces at Asos, in this week's people moves across marketing, advertising, media and PR.
Campaign Viral Chart: Facebook debuts as social network reaches 1bn users
Campaign Viral Chart: Facebook debuts as social network reaches 1bn users
by Ben Hall
11 October 2012, 04:45PM
Social network Facebook has entered the chart with its first ever "brand video", created by Wieden & Kennedy to celebrate reaching one billion members.
Unilever publishes Flora Cuisine cook book in digital giveaway
Unilever publishes Flora Cuisine cook book in digital giveaway
by Loulla-Mae Eleftheriou-Smith
12 October 2012, 08:52AM
Unilever is giving away a crowd-sourced cook book as part of its £6m promotion of its Flora brands, using Facebook and in-store promotions.
The Week expands reach with iPhone app launch
The Week expands reach with iPhone app launch
by Nick Batten
11 October 2012, 12:13PM
Dennis Publishing is lauching an iPhone app of its weekly digest title The Week, as the publisher looks to expand its reach into mobile.
Coca-Cola in talks to buy Spotify stake
Coca-Cola in talks to buy Spotify stake
by Maisie McCabe
11 October 2012, 03:10PM
Coca-Cola is understood to be in talks to buy a stake in Spotify, the music streaming service.
i extends reach to primary schools
i extends reach to primary schools
by Nick Batten
12 October 2012, 10:00AM
i, the cut-price 20p digest newspaper, is looking to extend its footprint in education by distributing the title in primary schools.
Promotional Feature: Your Growth, Our Reason
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Opinion
Think BR: Sony - a future case study in a missed opportunity
Think BR: Sony - a future case study in a missed opportunity
by Lee Powney
12 October 2012, 08:30AM
Will Sony pay the price for taking its eye off the ball, asks Lee Powney, chief commercial officer, KAE.
Think BR: Does Twitter get your vote?
Think BR: Does Twitter get your vote?
by Elliot Parkus
12 October 2012, 08:30AM
David Cameron can't be half-hearted if he wants to succeed on Twitter, writes Elliot Parkus, head of marketing and strategy, AdConnection.
Intelligence
Is Zenith report too gloomy?
Is Zenith report too gloomy?
by
11 October 2012, 08:00AM
Its latest adspend forecast makes sobering reading, Alasdair Reid writes.
Morris accentuates unique offering of Vizeum
Morris accentuates unique offering of Vizeum
by Katherine Levy
11 October 2012, 08:00AM
Having moved from sister shop Carat, Vizeum's managing director is keen to highlight its difference.
Also in the news
Pepsi pits One Direction against NFL star in Live For Now push
by Loulla-Mae Eleftheriou-Smith, 11 October 2012, 09:56AM
Toyota and Glue Isobar wins Ocean Outdoor competition
by Maisie McCabe, 11 October 2012, 11:00AM
EBay reveals retail-style browsing for 'female-friendly' strategy
by Loulla-Mae Eleftheriou-Smith, 11 October 2012, 10:59AM
Greggs hit by weak sales on the high street
by John Reynolds, 11 October 2012, 10:26AM
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